I tend to think this project is combining a lot of the issues WDI has had in recent years (decades?) in a particularly visible way.
On the one hand, there is the inconsistency in quality that we often see from one project from the next. Imagineering is still capable of great work which displays a clear attention to detail, but then they'll turn around and do something like stick a clearly contemporary computer-generated image in the queue of The Jungle Cruise that looks completely out of place. Here, the latter seems very frequently pasted onto the former in a way that makes you wonder whether this project is lacking a clear creative leader to oversee the whole project.
The other issue is Disney's quite literal approach to 'story' for new attractions, stores, and theming in general which involves writing an over-complicated story that you'd really have to read for everything to make sense. In some cases (like the "Sweetest Spoon" story incorporated into the renovated Main Street Confectionary), it possibly takes away a little from the theming as it feels clumsy and shoehorned into a space that just has to read as a confectionary store from a period in time but now has all this text and images pasted up that actually don't feel authentic to a confectionary store from that period. In other cases, it probably neither adds nor subtracts much from the attraction. We'll see what happens here, though I feel like the queue is already appearing very heavy-handed with the food co-op story and I hope the attraction leans more on just being fun and entertaining.
