They can't just open the floodgates before they are ready. They are actually handling this quite well for what it's worth. In the days before twitter and the "#potterwatch" none of us would have been the wiser about what schedule they choose to soft open. They will be ready to open it for everyone June 18th and are using their onsite resort guests and a few members of the public every morning to ensure that.
You can't judge the area based on how they choose to have soft openings.
You do realize that the target opening date for this project was Memorial Day, right? And that all of Universal's marketing collateral still proudly proclaims "SPRING 2010." Universal blew the chance to cash in on millions of additional revenue during this time frame. Unacceptable.
Wizarding World had a $300 million budget and six years of planning and construction, there is no excuse for missing one of the busiest holiday weekends of the year.
We've also had two solid years of internet theme park gurus tracking attraction openings down to the minute. There were people camping out in front of SSE two years ago every day waiting for it to soft open. Universal needs to realize that this isn't a fair playing field any more. The second you open a ride for ANYONE, its going on the internet for the whole world to see. It better be ready for prime time or else.
Sea World figured this out and had their biggest construction project in history open a full MONTH ahead of Memorial Day.
Settling for an opening date of June 18th on this attraction is one of the most stupid things Universal could do. Its a full month after the southern schools have started summer breaks, and the tri-state deep south region makes up a big chunk of Universal's business. I hope Comcast cleans house and puts Universal Orlando's entire management team on the street when they take over. Wizarding World's creative accomplishments notwithstanding, Bill Davis and his team have presided over a period when Universal saw its annual attendance fall from nearly 13 million guests in 2004 to barely 9 million guests in 2009. Disney grew during this time. The Sea World parks grew during this time.
Yes, the resort has had some minor success in achieving profitability, but no one at Universal should get high fives for cutting costs faster than revenues fell during this period. Universal's executive team might as well have been ringing money out of a turd that was circling the bowl.
Now, I do want to make clear that this in no way deters from the amazing creative work that was done on Wizarding World. Universal Creative has built the greatest ride in the world and one of the greatest themed environments in the world. I would even go as far to say that Universal builds the best attractions in the industry, hands down. It's just a tragedy that they're about to hand Wizarding World over to one of the most boneheaded theme park operations groups in the business.
Wizarding World WILL be an amazing experience. Just don't be surprised if you're waiting three hours for Forbidden Journey on a 9-6 operating day this August.