I gave you the adjusted numbers…
Look for the pattern
Like how many flops did they have in 2023?
Or let’s throw it out as a poll question: does anyone other than Mr. 2016 here have a case to make that the MCU is not in decline/diminishing returns? Anyone?
Did someone say "adjusted numbers?"
This chart is of every film in Phases 2, 3, 4, and 5. In a way, the success of the Avengers films are just so insane that it skews the results. The other notable film on this list is Spider-Man: No Way Home. Tobey Maguire and Andrew Garfield ought to feel proud, because they drove the third biggest inflation adjusted gross in the MCU's history. No Way Home was so big, that it outgrossed Civil War and Age of Ultron! But still, the greatest films are Infinity War and Endgame. No contest. But a critic might point out that Infinity War and Endgame were in many ways the climax of a decade long story. Is it fair to compare phases 4 and 5 to the peak of the Infinity Saga?
Maybe not...
This is perhaps a more fair view. Gone are the Avenger's films. By eliminating those three films, the Average Marvel film gross drops significantly. We see here a general weakening in Phases 4 and 5 relative to phases 2 and 3. Whereas not a single phase 2 and 3 film gross below 600 million, only 50% of the phase 4 and 5 films crossed that threshold. But someone could easily argue that 2021's releases (Shang Chi, Black Widow, Eternals) were impacted considerably by the pandemic and corresponding changes in the release strategy. Should those films really count?
Maybe not...
Which brings us to our final chart. Things don't look so bad with this iteration. However, the notable failure of Ant Man 3 and The Marvels stick out... But there is reason to worry. Two of the most successful Marvel films released in 4 and 5 have an uncertain future. GotG and Thor both are potentially ending or at least changing. It's not just in anyone's imagination that Marvel's mission of launching new successful characters to carry the saga forward has largely failed.
The jury is out on Marvel's future. There's no Iron Man to save them.