Of course new content isn’t free. And I’m not sure how many will subscribe for kids’ content, but how much do you think a season of Bluey costs to produce? Disney has repeatedly made it clear that they’re going to spend much less on content moving forward. And with the data they’re getting from D+, they’re going to be in a very good position to make what people actually watch without overspending.
And they haven’t even begun to roll out additional D+ revenue streams, like shopping and gaming, which have been in the works for a while now.