"Coming soon - Inside Out 3!!! Join Ego as we follow its journey from mere weatherman to corporate TV stooge to becoming CEO and ultimately driving a once-creative and massively successful company into the ground, leaving it ripe for corporate raiders!"
So go back 10 years, the stock is flat. Bob is out of ideas (not that he ever had any). What kept things afloat? Smoke and mirrors. A string of movies that cashed in on 30 years of pent-up demand that, in hindsight, were atrocious. A once-in-a-generation (if not longer) string of superhero movies that have, for the most part, flamed out spectacularly since Endgame. Continual price hikes in the parks and resorts for the same hotels, rides, and attractions, except for what they rip out and replace with inferior experiences. When they aren't down, of course, which seems to be happening with increased frequency in recent years.
Bob Iger is and has been Disney's own worst enemy since he was foolishly picked to replace Michael Eisner.