The expectation was that DTC platforms like D+ would provide a platform which could leverage strengths in all segments within Disney to generate revenues that no competitor could even compete against.Not sure why people think it's going to be this billion dollar profit machine right off the bat. This is a long term play at creating the next century of content distribution where they own the platform and control all the revenue centers. Who knows what the future holds, I think over time it will be massively profitable.
It was the expectation that D+ would be far more than just streaming, but rather the central core for everything from merchandise to theme parks.
D+ may make money one day, but it will never achieve what was pitched to executives 10 years ago.