The Spirited Seventh Heaven ...

Mike S

Well-Known Member
Avatar was a kneejerk reaction by Iger after having passed on Harry Potter, only to have it turn into the single best North American theme park investment since the Magic Kingdom opened in 1971.

Before HP, Uni was in a rut. The relatively inexpensive WWOHP transformed Universal.

At this point, Iger has tied WDW to Avatar. Iger's ego won't let him admit he made a mistake; that there are better IPs he should have used.

If Avatar fails, the next CEO will have an excellent excuse never to build at WDW for the rest of his tenure.

If Avatar succeeds, Wall Street will pressure Disney leadership for more WDW construction.
Or better yet, no IP and just give us Beastly Kingdom already. On the rest, dang. We better hope Avatar does amazingly then. But with another fragmented opening I just don't see it happening.
 

GoofGoof

Premium Member
Avatar was a kneejerk reaction by Iger after having passed on Harry Potter, only to have HP turn into the single best North American theme park investment since the Magic Kingdom opened in 1971.

Before HP, Uni was in a rut. The relatively inexpensive WWOHP transformed Universal.

At this point, Iger has tied WDW to Avatar. Iger's ego won't let him admit he made a mistake; that there are better IPs he should have used.

If Avatar fails, the next CEO will have an excellent excuse never to build at WDW for the rest of his tenure.

If Avatar succeeds, Wall Street will pressure Disney leadership for more WDW construction.
On a positive note FLE has driven attendance increases at MK despite getting average to below average reviews from a lot of the fan community. The Frozen summer thing which got ripped as being cheesy, half assed and thrown together on the fly apparently helped DHS attendance this summer. Based on the low bar set, even if Av Land is just average it's likely to drive attendance up at DAK and WDW when it opens. It's almost a sure thing to be a success at least in the short term. Let's hope that's enough to add pressure for more construction.
 

RSoxNo1

Well-Known Member
WDW's total attendance increased by about 3 million between the last full year before DAK to the first full year after DAK. Obviously, DAK had more than 3 million visitors, which meant it cannibalized WDW's other theme parks. Behind closed doors, executives in Burbank were very disappointed with DAK.

Compare that to Epcot, where attendance went from 12.5M to 22.7M, or even the spartan (especially when first opened) Disney-MGM Studios, which increased WDW attendance from around 26M to 33.7M (last full year before to first full year after).

The New Fantasyland cannibalized attendance from WDW's other theme parks.

Even the recent Cars Land addition cannibalized the popular Disneyland to some degree.

Most new major additions increase total attendance. Some of it is new business while the rest is cannibalized from other local attractions.

Pandora will cause WDW's total attendance to increase and will result in attendance drops at WDW's other theme parks to some degree.

The question: Is will total revenue improve enough to justify the investment and increased operational cost?

Frankly, it's exactly the "it will just cannibalize the other parks" attitude that has caused WDW to stagnate under Iger.

We all should hope Pandora succeeds.
This doesn't tell the full story about DAK though. The plan was to have other things opening the same year. This included Test Track, a Great Movie Redo and David Copperfield's Magical Underground. Only Test Track opened in the first year of DAK, and that only had soft openings in December 98.

Comparatively, when MGM opened, Norway, Wonders of Life, and Mickey's Birthdayland all opened within the same year. There is a great series of articles that Jim Hill wrote a while ago about the plans for the Animal Kingdom and why Beastly Kingdom isn't getting built.

http://jimhillmedia.com/editor_in_chief1/b/jim_hill/archive/2001/01/01/309.aspx
http://jimhillmedia.com/editor_in_chief1/b/jim_hill/archive/2001/01/01/310.aspx
http://jimhillmedia.com/editor_in_chief1/b/jim_hill/archive/2001/01/01/311.aspx
 

lebeau

Well-Known Member
On a positive note FLE has driven attendance increases at MK despite getting average to below average reviews from a lot of the fan community. The Frozen summer thing which got ripped as being cheesy, half assed and thrown together on the fly apparently helped DHS attendance this summer. Based on the low bar set, even if Av Land is just average it's likely to drive attendance up at DAK and WDW when it opens. It's almost a sure thing to be a success at least in the short term. Let's hope that's enough to add pressure for more construction.

Unfortunately the lesson Disney will learn is that their clientele will settle for mediocrity.
 

CDavid

Well-Known Member
Avatar was a kneejerk reaction by Iger after having passed on Harry Potter, only to have HP turn into the single best North American theme park investment since the Magic Kingdom opened in 1971.

Before HP, Uni was in a rut. The relatively inexpensive WWOHP transformed Universal.

At this point, Iger has tied WDW to Avatar. Iger's ego won't let him admit he made a mistake; that there are better IPs he should have used.

If Avatar fails, the next CEO will have an excellent excuse never to build at WDW for the rest of his tenure.

If Avatar succeeds, Wall Street will pressure Disney leadership for more WDW construction.

I think many of us are expecting the primary 'success' of Avatar will be simply to provide more things to do - for guests who are mostly already coming anyway - in a park notoriously short on attractions. Since Animal Kingdom will have something new when Pandora opens, and presumably the rest of the WDW parks still won't, the cannibalization of park attendance may be worse. Probably a few people will also opt for this 'new thing' at Disney rather than Universal or Sea World, but given the poor choice of IP, I do not expect it to be a major factor in guests planning extra trips (or days) to central Florida. Carsland, Potter, and even New Fantasyland present a marketing appeal which Avatar lacks.

A major addition to Animal Kingdom is indeed what the park needs, so in that respect it is the right thing to do. But even for all the help it provides AK, Disney is all too likely to see it as a failure if they are expecting it to drive significant increases in total attendance (though presumably we'll see Star Wars land regardless, and the difference in attendance 'bumps' between it and Avatar will be night and day).
 

GoofGoof

Premium Member
Unfortunately the lesson Disney will learn is that their clientele will settle for mediocrity.
Maybe so. I'm not unhappy with FLE like a lot of people here (it has some drawbacks, but overall is a pretty solid addition). If Avland ends up on the same level as FLE and that's settling for mediocrity then I'll take it over the next CEO not investing a dime in WDW for his whole tenure.
 

WDW1974

Well-Known Member
Original Poster
Spirited Musings:

I will likely be away from these MAGICal waters for the foreseeable future due to a family health crisis.

Why I hate social media? Read this:

http://www.adweek.com/adfreak/guys-...verything-thats-wrong-911-brand-tweets-160060

Did you notice that there are about five threads here talking about Apple toys now? Do you think that would be the case if Disney was doing exciting things in Florida?

I was a bit shocked to see the Paramount Pictures theme park in Spain is going forward to the point that land has been cleared and construction is supposed to begin shortly (and, apparently, the UK park isn't dead yet either). They say the Murcia park will open in 2016, but I find that very hard to believe.

A major component in the park (a 100% licensed deal) will be Star Trek (which I'm sure you know I am much more fond of than George Lucas Iger's Star Wars). A lot of the UNI fanbois have been aTwitter about Star Trek coming to UNI in O-Town and all I can say is ''Not yet,'' at least according to my insiders who have been right just about 100% of the time. Of course, ST could appear overseas (there's a development in Jordan, the Red Sea Astarium that has a Star Trek area including a film being produced by Bad Robot moving forward) and at UNI in the USA.

As CBS debuts Thursday Night Football tonight (is there a thing as too much?), one most wonder how the NFL Commish, who is blatantly lying about the Ray Rice domestic abuse, keeps his job. Where have you gone Paul Tagliabue?

A friend checked out the Newport Bay Club at DLP and reports good things about the top to bottom redo ... an actual rebuilding of the resort. Trust me, you have never seen any Disney resort anywhere look as bad as this place had been.

Hey Marvel Fanbois, did you note that Spidey himself attacked Sony this week for their cutting what he felt were crucial parts of Spidey 2 this year? I still haven't seen that film. Looks like a good inflight film.

Friends out west report that Duffy is being marginalized at DLR and ''will almost certainly'' fade away in the next year.

I may well not be around, but when @wdwmagic puts news out on the next upcharge events for Christmas season at WDW (at least two parks right now look like a done deal), please think of me in your hearts (or pants)!

Tropical rains in Florida, now? Yep. It's September ... summer isn't over for almost two more months.

Who would have thought that nicest Wendy's in the world just got built on the site of a ghetto unit outside the world famous Sawgrass Mills Outlet Mall (and Spa!) in lovely and very corrupt Sunrise, Fl.?

Hey, I can't make news up about WDW ... talk is slow ... I muse so long as I breathe.
 

Goofyernmost

Well-Known Member
Unfortunately the lesson Disney will learn is that their clientele will settle for mediocrity.
When is everyone going to realize that to them it isn't mediocrity. The people that are paying the bills are totally convinced that it isn't mediocrity. It's only the few remaining people that allegedly remember Disney as being much greater then it is now that are preaching to that choir. If the place would have looked then, as it does now, that would have been the bar that we set. It isn't settling for mediocrity, it is their vision of quality. Without the comparisons there is no mediocrity. Disney ruled back then and to the new eye, it still does. To me there will never be a replacement for the Beatles, but, to many younger then myself, I am out of it.
 

WDW1974

Well-Known Member
Original Poster
Personal computers saw the same sort of rapid changes and cycles. Higher costs prevented the same sort of widespread turnover, but it was a similar cycle. Like with desktops, and then laptops, there will be a point where software demands will stop outpacing hardware demands giving devices longer up-to-date lifespans.

Sure, in the beginning. But I have friends who have computers that are 5, 10 and even 15 years old that are still quite useable. ... Apple may be whoring the iPhone 6, but they're already thinking how they can sell you the iPhone 9 and 3/4ers.

And who was this grand censor and arbiter who compelled all newspapers to only print "real" news? Was yellow journalism never really a thing? Newspapers financed by people specifically to advocate their singular agenda were not a thing?


Of course, there were agendas and yellow journalism. But surely, you'd agree that there is far more mis-information out there today due to the Internet. How many times do people say ''I saw this online'' to rationalize some outlandish claim. I'd much rather have taken my chances with the newspapers I grew up with and read from the 1970s right into the 21st century.
 

DisUniversal

Well-Known Member
Sure, in the beginning. But I have friends who have computers that are 5, 10 and even 15 years old that are still quite useable. ... Apple may be whoring the iPhone 6, but they're already thinking how they can sell you the iPhone 9 and 3/4ers.
Sort of true....but at least you get something that is at least somewhat new new. Disney is already thinking how they can sell the exact same product next year...and the year after...for more money.
 

WDW1974

Well-Known Member
Original Poster
I think that's a fair concern for them. Taken as a "whole" the Wizarding World is fairly well built out, but it's a bit lopsided if you can't get on Gringott's easily.

But... isn't that the point of "Phase 3"? Or is that what you mean by budget cuts.

Budget has already been slashed ... yes, slashed on one major project (not the monkey ride). And others are in jeopardy due to ignorant UNI execs who thought that Potter 2.0 would be an immediate 1.0 meteoric rise in numbers.

Which it hasn't been, despite setting records for the park this summer.

Sometimes I do wonder if any execs have any common sense the way that organizations are being run.
 

lebeau

Well-Known Member
Maybe so. I'm not unhappy with FLE like a lot of people here (it has some drawbacks, but overall is a pretty solid addition). If Avland ends up on the same level as FLE and that's settling for mediocrity then I'll take it over the next CEO not investing a dime in WDW for his whole tenure.

I'll take the FLE, but they should have been doing more in the other parks at the same time. So much more.
 

Register on WDWMAGIC. This sidebar will go away, and you'll see fewer ads.

Back
Top Bottom