In an alternate universe, Superstar Limo still exists, and beginning today Disney has begun...
The Search For Superstars
To promote a slowly dying awful ride experience, Disney has jumpstarted their campaign for Superstar Limo! Post a selfie with any funny, sad, happy, etc. face and include the hashtag #DisneySearchForSuperstars for the chance to have your face projected onto the cardboard cutout audiences that surround the superstars; while you're not a superstar... you'll be a superstar audience member!
Sidenote: phew I'm a bit rusty from these prompts or any competition but I gave this a shot
I can't even imagine how terrifyingly uncomfortable a real human face projected on a cardboard cut out character from this would be lol. Utterly unsettling in a very fitting fashion haha
Superstar Limo Sweepstakes
To commemorate the grand opening of DCA and sure to be hit attraction Superstar Limo, guests can fill out a contest forum either mailed or online to get a Hollywood welcome to the park. Winners get a vip stay at the Disneyland Hotel, additional park staying hours, a reservation to three dining locations (one for Disneyland, one for Downtown Disney, and one for DCA), and a limo ride to the park on opening day, letting the lucky winners be some of the first guests welcomed in!
this was the most early 00s viral marketing I could think of
The only way this could be more perfect as an early 2000s marketing contest is if you got the entry for from Danimals drinkable yogurt bottle tops lol
This is like one of those Disney Channel Danimals sweepstakes where you got to go somewhere with the Sprouse twins from Suite Life of Zack and Cody if you purchased enough yogurt containers
Shoot, someone already made the Danimals joke!
In a series of commercials, Eric Idle while walking around a common American city when he sees something that looks kinda like Figment or Dreamfinder and starts going on a rant about how "they're stupid and not imaginative" until he realizes that they're not who that he thinks they are. The final commercial has Eric Idle not say anything at all to not make a fool of himself again to someone holding something the audience can't see clearly who after the typical ride footage montage of JIYI is revealed to be the
REAL Dreamfinder and Figment.
This perfectly fits the tone of Journey into Your Imagination while being a bit tongue in cheek making fun of it for fans of the original. I could see this being a really fun campaign!
The Baby Figment Campaign
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Society loves babies as baby versions of popular characters have begun to appear like Baby Yoda, Baby Mr. Peanut, and even a resurgence of the Muppet Babies cartoon, which begs the question as to why Disney doesn’t expand this popular trend to it’s Disney parks original characters.
Starting 2021, Baby Figment will be introduced via a collection of commercials advertising EPCOT’s extensive overhaul and Disney parks fans are sure to fall head over heels for this adorable purple dragon infant as he screams and commits genocide against the entire country of Malaysia.
Unconventional ending aside, this is a really cute idea. It would really depend on the execution of it whether this is cringy and horrible like Baby Nut (His official name, I kid you not). Or instantly beloved like Baby Yoda. I'd definitely be game to check it out though!
Ride The Future, Today!
In a series of react videos, random members of the public
(by random I mean preselected), ranging from experienced amateur stunt drivers to the suburban mom and her kids, will be able to test drive the fastest roadworthy vehicle in Tomorrowland, the Rocket Rods, on an actual racetrack against other vehicles to showcase the vehicle's futuristic design and overall superiority against the typical everyday vehicle. These videos will then be shown in a special "New Tomorrowland" segment on The Disney Afternoon block and get voted on by the public; whoever gets the highest number of votes wins a free stay at the Disneyland Hotel and front-row tickets to the rededication of Tomorrowland, as well as being the first guests aboard the newest and hottest attraction in Tomorrowland, the Rocket Rods!
This is probably the most realistic marketting campaign. Maybe not as fun, goofy, and exciting as some of the other projects. But this has such a grounded quality to it that it feels almost more like you're just describing something that actually happened!
Disney has recently released a slew of ads for Chester and Hester's Dino-Rama the same way it built the area - in an intentionally cheap manner! The new ad campaign features crudely-animated dinosaurs (we're talking Dingo Pictures levels of bad here) hanging out at Chester and Hester's Dino-Rama (represented by still photos of the area) and yammering to each other in voices that sound unbelievably bored (it's blatantly obvious that Chester and Hester didn't get professionals to do the voices) and cracking bad jokes, which is sure to draw people to the park (or at least draw them to change the channel!).
I kinda love the idea of this campaign unironically. If Disney committed full out to doing a meta ad campaing for their most meta land it could be actually amazing! Of course, if the execution is similar to the execution of the land instead of seeming clever and meta it will just seem cheap. But if they pull this off it could be actually amazing!
The Disney in Your Home Extravaganza
Hey you like Disney, right...well how would you like a Disney attraction in your own home? Simply put on your headphones, click a link and you will be transported to not the snowy peak of Mt. Everest, not the 999 Happy Haunts of The Haunted Mansion, but instead even better, the theater of Sounds Dangerous with Drew Carey, for the same experience you would have gotten if you paid for park admission, you can't beat this campaign!
Disney+ should be seriously working on using that service as a way to make at home versions of experiences from the parks and to preserve lost rides. Maybe even work on a professionally done version of Defunctland's VR park. Sounds Dangerous might not be where I'd start, but it would be the easiest to recreate at home (Granted, that's because it is so lame to do in park). This works as a joke prompt, but honestly if it was a part of a larger campaign I would fully support it!
Congratulations...since you just streamed
Lilo and Stitch on Disney+, you have won 4 free 1-day tickets to the Magic Kingdom at Walt Disney World! The only catch is that when you enter the park you must immediately go ride [the not-terrifying-but-annoying] Stitch’s Great Escape.
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A random drawing based on who watches what on Disney+ is actually a really interesting idea for a campaign! Tie it to them needing to take some publicity shots with a ride that is in desperate need of whatever good press it can get works too. My only real issue is that you say the ride isn't terrifying, every kid I've ever seen ride it would strongly disagree lol
I’m not even going to try to make this realistic...
MISSION: SPACE - THE BEST DISNEY ATTRACTION EVER
This national television ad campaign informs viewers of the advanced technologies of MISSION: SPACE.
Replacing the terrible, no good, very bad Horizons which nobody liked, MISSION: SPACE provides the industry-leading hurling solution, with a 90% puke rate. Fly to Mars, if you enjoy watching the room spin around you and a feeling of lightheadedness. If you think flying to Mars is too intense, you can fly the Earth mission and bore yourself to death. The choice is yours!
Disclaimer: do not ride MISSION: SPACE if you are pregnant, taller than 5’6”, have eaten more than 0 meals in the past 24 hours, if you have a history of motion sickness, do not have a history of motion sickness, or if you are a Horizons fan. RIP Horizons.
Sometimes leaning into a fully unrealistic project can be a lot of fun! This is definitely an example of that. Though while the writing is very funny the actual ad campaign is a bit too simple. All it seems to be is a guy in front of a camera talking. If you're going to lean into being goofy, go all out!
Supercharged Sweepstakes
In order to drum up some positive buzz after the negative reaction to Fast & Furious: Supercharged and take advantage of the hype train for the next Fast & Furious movie, Universal Orlando is launching the Supercharged Sweepstakes, where all it takes to enter is a social media picture of you and your "family" (whether your actual family, your friends, or even your coworkers) in front of a car with #IHaveFamily. The selected winners will receive a free three-day admission to Universal Orlando, VIP arrangements at the Loews Portofino Bay Hotel, and a special premiere screening of the brand new Fast & Furious film F9 with the movie's stars.
This works really well as a more realistic approach. This could be a very strong marketing campaign. And with F9 releasing later this year it would be good timing to advertise post-covid parks too. It's a really great idea for synergy and all.
DinoLand USA X McDonald’s Jurassic Sweepstakes
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This New Campaign Is Not Only A Classic Example Of Disney & McDonald’s Trying To Get People Invested In Corporate Executive‘s Trying So Desperately To Get You To Remember Your Childhood & For You To Get Your Children Hooked While Their Young, Along With Getting People & Their Kids To Eat Greasy & Unhealthy Food Sold By A Living Box (& Previously A Clown); But These New Sweepstakes Will Also Be Served With A Side Of History, As This Promotion Not Only Harkens Back To Earlier McDonald’s X Disney Campaigns Such As The “Splash” One, But Also The Infamous Fact That DinoLand USA Used To Have It’s McDonald’s Sponsor Ship Splattered On It Like Ketchup On Fries. Now, Onto The Sponsor Ship Itself, Five Lucky Contestants Who Got The Winning Number On The Back Of Their Stickers When They Bought, Fries, (A) Drink(S), A Sandwich, Or A Combo Meal Will Be Given 3 Free Days At Disney’s Animal Kingdom With 3 Days At A Moderate Hotel Of Their Choice & The Flights There & Back Also Being Paid For; Along With This, 20 Participants Who Got The 2nd Place Number Will Get A T-Shirt (The Size Of Their Choosing) Themed After The Event, & 40 Participants Who Got The 3rd Place Number Will Get A Random Dinoland USA Shirt Originating In The Park Itself; So In Conclusion, Please At Least Give Me An Honorable Mention, This Write-Up Combined With The Image Took Me So Long
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First off just to get it out of the way, capitalizing every word makes it a little tough to read.
Outside of that though this is very fun and very clever. Making a logo and adding it to the cup is a really fantastic "plus" to this project. A picture says a thousand words and that cup by itself is basically all you need to know. McDonalds and Disney's partnership always just felt right (probably due to corporate brainwashing caused by propaganda cartoons I watched at an early age). This contest could be a lot of fun and makes a lot of sense. Especially with the recent RunawayRailway Happy Meal Toy promotion proving that Mickey and Mickey D's would still be interested in a park promotion.