The new park commercials

monothingie

monothingie

Make time to do nothing.
Premium Member
None of their marketing campaigns have been effective post 50th, this is more of the same.

Note to Josh, you can’t advertise and market yourself out of the hole you’ve dug.
 
C

Cliff

Well-Known Member
monothingie said:
None of their marketing campaigns have been effective post 50th, this is more of the same.

Note to Josh, you can’t advertise and market yourself out of the hole you’ve dug.
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What hole did Josh dig? Everything is fine at WDW today. It's jam-packed, people spend tons of money and everybody goes home happy.
 
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threvester

threvester

Well-Known Member
Prince-1 said:
What a pile of garbage. You know that you are taking what YOU think and are applying it to all kids without any shred of evidence.
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exactly. My son grew up loving the parks...not the IP...He watched Barney, Teletubbies and all things not Disney when he was young...then went into Pokemon and Yu Gi Oh. You can love the parks without knowing anything about the IP..Every kid is different
 
JD80

JD80

Well-Known Member
Disstevefan1 said:
I am hoping 2025. 2026, 2027 and 2028 it will be less crowded because of all the construction and of course ....... EPIC ;)
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I wouldn't expect any drastic changes outside of 1-2% fluctuations in either direction. AK will trend down, MK will go up a point, EPCOT will go up a point, DHS will be flat. Something like that.
 
Ayla

Ayla

Well-Known Member
Jrb1979 said:
That's cause you have an attachment to Disney. Today's kids don't have that attachment. My daughter is 5, what's big in her class is Bluey, Peppa and Mario. None of which is featured in that ad.
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I agree with you. Of course people who spend time on a disney message board are going to have kids that watch Disney stuff. This is definitely not an unbiased sample size of the general population. 😂
 
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C

Cliff

Well-Known Member
JD80 said:
I wouldn't expect any drastic changes outside of 1-2% fluctuations in either direction. AK will trend down, MK will go up a point, EPCOT will go up a point, DHS will be flat. Something like that.
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+/- only 1% or 2%??

That's a very interesting prediction. I dunno but I think this post will be a great one to bookmark and revist in 9 months.

Let's see how accurate your crystal ball is down the road...
 
Sirwalterraleigh

Sirwalterraleigh

Premium Member
Tom P. said:
Gah. I am so sick of everyone around here just crapping on anything and everything Disney does. I know, I know. "We just want it to be as good as it used to be." No, you don't. You just want to complain. FFS, go down the street to Universal and leave the rest of us alone to actually enjoy things.

The ad is good. Very good. Nothing wrong with it at all. And you know what? My family was at Disney in September and it was also great. Call me a pixie duster if you want. But I'd rather be that than constantly upset about everything Disney does.
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I can get an Amazon drone to drop off a case of Kleenex whenever you’re ready…

Only question: sensitive skin or no?
 
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Goofyernmost

Goofyernmost

Well-Known Member
splah said:
This commercial is my all time favorite


Followed closely by this one
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OK, lets think about those two great commercials. It surely can be said that there was no limit in imagined expectations in either of those. They were obviously directed at children. They also epitomized the fact that, in the first one they all had been before. In the second one the spokesperson was a young child that had been there and an even younger child being told by someone he admired, presumably his brother, how great it was. The second was basically the same but implies that all were equally aware and were excited about going again. The commercial that this whole tread is about is appealing to the children as well.

The difference between the two was during the time when those earlier commercials were made there was a much more hopeful and secure feeling in the country/world. Everything was optimistic and so many people were taking their kids to WDW and consequently those kids were returning with memories that were huge, as kids tend to do, told every kid they knew about how great the place was. That was also back when Disney focus was on ALL families, not just the rich ones. The greatest promotional product Disney has ever had were children returning and telling their friends about it. Those they told then went home telling their parents about how great the place was and began the wear down of the parents to take them there as well.

That started to change around the early 1990's. By then you couldn't swing a dead rodent without out hitting someone that had been there.

When I was a kid I watched the Mickey Mouse Club religiously along with the Wonderful World of Disney (or whatever subsequent names they used for it) every week. The Legions of Sleepy Hollow after trick or treating. I saw the almost weekly adventures of Davy Crocket and had my own coonskin hat. I wanted so bad to see Disneyland but my family could not afford the cost of a trip from New York State to California and my father wouldn't set foot in an airplane so it couldn't happen and if he would have we still couldn't afford it.

When I got married and my wife and I were just starting out in our careers and later when we had children it still was 11 years after we married before we could afford to go to WDW, even on a tight budget. By then the only knowledge of what Disney was all about had massively declined, but people my age (35 at the time of the first visit) knew about Disney, knew about Disneyland, knew about all the Disney movies were and actually had seen Walt Disney on TV weekly like myself, were more excited about going than the kids were. Don't get me wrong that knew all about WDW and were also excited, but not to the degree that I was. I enjoyed the first visit so much that after that I made sure we went at least once a year until my children had grown, married and left the roost, then my wife and I went on our own. When my wife was gone I went solo for a number of years including taking my entire immediate family there on a group trip in 2008.

Since there wasn't the saturation of Disney basically since my kids were born, they didn't have the constant reminder and therefore, slowly the excitement was reducing at a constant level with each passing year as far as exposure was concerned. The numbers of people visiting the parks has yet to reach the levels achieved in 2019. Once I stopped footing the bill, my children have returned 2 times for one and 3 times for the other. They took their children there those times but I still have a 13 year old grandchild that has never been there and doesn't seem to have any desire to even go. That's just one family's story and now since they haven't been actively pricing in a manner that so many families can afford that number will continue to decline over time. It might be a one and done trip for those that are curious about what all the hubbub was about but the idea of the continuous ever expanding numbers has to decline more and more as the price goes higher and higher. It just isn't the same place. It has forgotten what got it there to begin with and because of that will continue to decline over time. Just my opinion, I realize, but I really believe the Universal has a better chance of growth due to targeting the teens instead of the toddlers. That commercial seems to be a less than exciting but obviously targeting the youngin's. That seems to indicate that they are recognizing some significant need to increase family visits.
 
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