• The new WDWMAGIC iOS app is here!
    Stay up to date with the latest Disney news, photos, and discussions right from your iPhone. The app is free to download and gives you quick access to news articles, forums, photo galleries, park hours, weather and Lightning Lane pricing. Learn More
  • Welcome to the WDWMAGIC.COM Forums!
    Please take a look around, and feel free to sign up and join the community.

The Mandalorian & Grogu (Lucasfilm - 2026 Theatrical)

Phroobar

Well-Known Member
This was discussed at nauseam in the Little Mermaid thread when the movie came out. Disney spends 75M - 150M + on marketing for a new film
At 125% of production cost that puts TLM marketing at $281m alone. I think most of the time we were thinking $100m marketing. That is huge. Someone in marketing is getting paid really well
 

Phroobar

Well-Known Member
We just discussed this above. We have to assume these numbers include marketing and other expenses. The production cost is not that high. Also the CGI in this films were solid.
So if imdb is accurate on only production costs than marketing is 125% more. That means TLM marketing costs can't by 75m-150m. It's marketing is closer to $312m alone. $562m for production & marketing alone.
 

Phroobar

Well-Known Member
This all come back to a Mano movie with production costs of $100m ($25m x4) + $125m for marketing. $225m is pretty darn cheap.
 

Disney Irish

Premium Member
So if imdb is accurate on only production costs than marketing is 125% more. That means TLM marketing costs can't by 75m-150m. It's marketing is closer to $312m alone. $562m for production & marketing alone.
Why are you jumping to that just because they might have spent more on marketing for RoS that it must mean they spent the same percentage for TLM. This is not how that works. Its not the same percentage for every movie. Some movies get more marketing, some get less. IMDB is not always accurate.

Its already reported that the TLM marketing was $140M.
 

MagicHappens1971

Well-Known Member
So if imdb is accurate on only production costs than marketing is 125% more. That means TLM marketing costs can't by 75m-150m. It's marketing is closer to $312m alone. $562m for production & marketing alone.
Marketing is not the same for each movie. @Disney Irish just beat me to it, but it varies from film to film, project to project. For example, I feel (from what I saw) Percy Jackson (the series) had much less marketing than most D+ series and had the biggest debut in the history of Disney Branded Television. The show received 13M+ views in 3 days, when in comparison, Ahsoka got 14 in the first week.
 

MagicHappens1971

Well-Known Member
They have to go all in on this one.

They screw this up and sweater is out of a job.
The problem with this franchise (and most franchises) you can't please everyone. What I may enjoy from this movie, you may not, and so on. I enjoyed Mando S3, was it as good as S1 & 2? No. But I still really enjoyed it. A lot of people didn't.

Rogue One is my favorite SW film, and I love Andor, but a lot of people don't.
 

Bullseye1967

Is that who I am?
Premium Member
The problem with this franchise (and most franchises) you can't please everyone. What I may enjoy from this movie, you may not, and so on. I enjoyed Mando S3, was it as good as S1 & 2? No. But I still really enjoyed it. A lot of people didn't.

Rogue One is my favorite SW film, and I love Andor, but a lot of people don't.
Ditto
 

Willmark

Well-Known Member
In Mandalorian related news...... RIP Carl Weathers 😭
Indeed Carl Weathers was the freaking MAN!

He kicked @ss in Action Jackson and played Apollo Creed.

In terms of SW? Hard to say who's cooler, him or Lando?

ETA: And we lost Richard Roundtree last year who might have been cooler than both combined! (If such a thing is possible). "He's a bad mother... (shut yo mouth!)"
 
Last edited:

MoonRakerSCM

Well-Known Member
He's in a better place now...

1706940860848.png
 

Phroobar

Well-Known Member
The problem with this franchise (and most franchises) you can't please everyone. What I may enjoy from this movie, you may not, and so on. I enjoyed Mando S3, was it as good as S1 & 2? No. But I still really enjoyed it. A lot of people didn't.

Rogue One is my favorite SW film, and I love Andor, but a lot of people don't.
Yes, I enjoyed all three Mando seasons and loved Rogue One. Ashoka could have been better and more like Rebels. Andor was slow and boring but that is just me. Obi-Wan was painful.
 

MisterPenguin

President of Animal Kingdom
Premium Member
 

Register on WDWMAGIC. This sidebar will go away, and you'll see fewer ads.

Back
Top Bottom