The guests that Disney does not want

YoungNY

Active Member
Serious question, but is City Walk really that different from DTD? I mean, the West Side might be smaller in scale than City Walk, but even without PI I would think you could get the experience you are describing here at DTD (or the Boardwalk).

I'm just asking, as I've never spend a whole lot of time "hanging out" at any of DTD/Boardwalk/City Walk even though I've visited each.

DTD is more shops and restaurants, if you don't want to shop, eat or visit Disney quest or the cirque, you really have nothing to do. At City Walk you can still do those things, but you can also go into a place to dance or visit my favorite place, the karaoke bar. You can bar hop and they're seems to be more of a young adult party atmosphere than what you get at DTD. You can still have fun at night at both places, but City Walk just seems to targeted more for the 20-30 year olds.
 

dreamfinder

Well-Known Member
The teenager demo is always a tough sell. Yes, they have some expendable income, but for the most part not enough to go hand out at WDW for the day. Unless you make a conscious effort to attract them targeting their price range, and thus diluting your overall brand worth in the process (Six Flags buy one day get a season pass for free anyone?), you need to encompass the whole family. Which is what WDW is doing. They still sell their property as a vacation destination. Not a day trip, not a drop the kids off after school and let them run amok, but a vacation destination. So they need to balance attracting the whole family with targeting each sub demographic. Those 15 year olds want the edgy/urban shirts? Ok, TrenD will carry some of that product line, but in a Disnified fashion that doesn't overtly push many boundaries that would offend the mom of the 6yo walking in the shop. Want 3 bazillion plushies for the 6yo? World Of Disney has that base covered. They may be light on the 20-30 demo, hopefully they get their act figured out for PI/Hyperion Wharf/Whatever other brave new ideas they have and put at least something back in.
 

DisneyJunkie

Well-Known Member
Judging by how Disney nickel-n-dimes you to death, and just recently joined the rest of the natural world in opening up free wi-fi to their guests, I'd say they're not overly particular in the kind of guests they bring in.....one person's green is as good as the next person's.
 

Florida_is_hot

Well-Known Member
Disney seems to struggle with the 15 to 25-year-old crowd because Disney isn't "cool" enough. They compare WDW to Universal Studios, often invoking the closing of Pleasure Island......

From my memory PL was a group of bars maybe you should of said the 21 to 25 crowd?

Have you been to Universal Studios the have one Roller Coaster, and I think Islands of Adventure has 2 maybe 3?
Those parks to not sound like 6 Flags to me.

Go to the Walt Disney One Man's Dream in Hollywood Studios, read a book; Walt Disney wanted a place to take his two daughters and I see nothing wrong with that vision.

Roller Coaster parks in North America maybe cool if you are 14 to 20 but they are all over the place and not one of the them has attendance anywhere close to the Magic Kingdom or Disneyland.
 

crosswagon

Member
One bar is basically like all the others but there is no other park like Walt Disney World. I would save the bar hopping for when you are at home and enjoy Disney without the hangovers but really after all day at a park I don't want to wiggle let alone hop anywhere until the next morning!
 

I_heart_Tigger

Well-Known Member
I bolded that sentence because it kind of made my point. I'm not dumping on people who like to party or drink or whatever else. But, as you said, WDW is the place people bring their kids "after they have settled down" (paraphrasing your words).

If their kids "don't want (or need) to know about" mom and dad's party past, then other people's kids don't need to be exposed to it when they're at Walt Disney World.

Again, this isn't necessarily MY personal opinion. I'm saying that Disney executives take the "beer bong crowd" into account when they make decisions about offerings like Pleasure Island and how that crowd will impact the target family-of-four guests.

(This thread is going to devolve into either A) Why there should be alcohol at MK, B) Why there shouldn't be alcohol anywhere on property, or C) Another Pleasure Island thread. My apologies.)

I may have misunderstood your point of the photo of adults drinking and adults not drinking but you said that the photo of the couple having some drinks are not "the next mom and dad bringing their kids to Disney World" my point is they are in fact the next mom and dad bringing their kids to Disney World. You showed two couples presumably without children, just because one couple is smiling and the other is drinking - they seems to be at the same point in their lives - having fun before having children.

You tried to make the point that one set of 20-somethings is different than the other but my point is that they are exactly the same. Who's to say the couple partying in the bottom photo wasn't the smiling couple getting married a year earlier. They are the exact same couple in my eyes.

Maybe you meant they are not the mom and dad bringing their kids to Disney World this weekend but they are the "next mom and dad bringing their kids to Disney World".
 

bethymouse

Well-Known Member
Oh yes indeed. Complete with dancing, music, arcade games, liquor and teens. And some performers. Some people call it a rave but it's nothing to the California raves I've seen. I'm actually surprised WDW doesn't have something like it.
Here's a video of the Mad T Party, soft opening:

That weird rainbow thing is too much for me!:eek:
 

bethymouse

Well-Known Member
I am not looking forward to the days when my boys say, "Mom- I don't want to go to Disney World, it's too boring!". Sadly, I know that day will be coming.:( I hope not, but I know they'll want to go to places like Cedar Point, Six Flags, etc... Maybe "Daddy" will take them, and "Mommy" can just take off to WDW. j/k:cool:
 

Weather_Lady

Well-Known Member
Disney strives to create a wholesome family experience, which had always been and always will be antithetical to what young hipsters and mindless partiers are trying to achieve. There's nothing wrong with that: neither DIsney nor any other brand can be all things to all people. However, when those hipsters and partiers reach the age where they start to long for their carefree childhood, they'll be drawn right back to Disney World, and become devotees once again. Casting down their T-shirts from Hot Topic, their Twilight novels and beer bongs, they will run down Main Street, U.S.A. and fall into Walt's arms, crying, "I'm home! I'm home! Your prodigal has returned!", bringing their doe-eyed children with them, and the circle of life will repeat... uh, um, what? Where are we? Oh, sorry, I got a little carried away with my reverie there...o_O
 

rufio

Well-Known Member
Why aren't they? My parents house was party central before they had kids. Actually there were a few parties after they had kids, too...I seem to recall a few Sunday's being "quiet day" where we played downstairs and my parents spent half the day in bed.

My group of friends went on booze cruises, Mardi Gras in New Orleans, Carnival in Brazil and frequented bars enough downtown that we had standing reservations for 18 saturdays in a row downtown. Now they have settled down and they take their kids to Disney World.

The couples in both photos are absolutely the next mom and dad bringing their kids. You know, Moms and Dads had social lives before kids came along....some that their kids probably don't want (or need) to know about.

There is a definite difference between the people in the first and second photos. I don't think Tim was saying that couple two will not become couple one. I think he was saying that there are 20-somethings who behave like the people in the first photo and then there are those who behave like the ones in the second. I am proof of this.

I am a 24 year old female and my fiance is 27. He used to go clubbing every now and then, I never did. It's just never been my scene. I would much rather stay home watching a movie or scrapbooking than go out partying (or stay in partying, for that matter). It grinds my nerves when the college kids next door throw huge parties at the pool that interrupt my homework, and I couldn't have cared less that they closed down the night clubs at DTD.

So yes, there is a difference between the 20-somethings in picture one, and the 20-somethings in picture two. It is for that reason that I don't have too many friends my age. I'm just not into the things they are into.
 

C&D

Well-Known Member
Disney is smart enough to not alienate a certain demographic, because there is no guarantee that those alienated will come back (just because they have gotten older). I don't think the original premise of this thread is correct.
 

xdan0920

Think for yourselfer
There is a definite difference between the people in the first and second photos. I don't think Tim was saying that couple two will not become couple one. I think he was saying that there are 20-somethings who behave like the people in the first photo and then there are those who behave like the ones in the second. I am proof of this.

I am a 24 year old female and my fiance is 27. He used to go clubbing every now and then, I never did. It's just never been my scene. I would much rather stay home watching a movie or scrapbooking than go out partying (or stay in partying, for that matter). It grinds my nerves when the college kids next door throw huge parties at the pool that interrupt my homework, and I couldn't have cared less that they closed down the night clubs at DTD.

So yes, there is a difference between the 20-somethings in picture one, and the 20-somethings in picture two. It is for that reason that I don't have too many friends my age. I'm just not into the things they are into.

I disagree completely.

I am getting on 30 now, but in my mid 20s my wife and I were both couple 1 and couple 2, simultaneously. It is absolute nonsense to try and label people one way or the other. We have been going to WDW for the past decade, and in that time we have had plenty of times that look at lot like the couple in picture 2.

I may have misunderstood your point of the photo of adults drinking and adults not drinking but you said that the photo of the couple having some drinks are not "the next mom and dad bringing their kids to Disney World" my point is they are in fact the next mom and dad bringing their kids to Disney World. You showed two couples presumably without children, just because one couple is smiling and the other is drinking - they seems to be at the same point in their lives - having fun before having children.

You tried to make the point that one set of 20-somethings is different than the other but my point is that they are exactly the same. Who's to say the couple partying in the bottom photo wasn't the smiling couple getting married a year earlier. They are the exact same couple in my eyes.

Maybe you meant they are not the mom and dad bringing their kids to Disney World this weekend but they are the "next mom and dad bringing their kids to Disney World".

Exactly. And in fact, as I said above, my wife and I were both couples at the same point in time.
 

rct247

Well-Known Member
The teenage demographic as mentioned before is a tough sell because they are at the age in life where a large percentage of that age bracket is adult enough to be on their own and spend their own money and make decisions for themselves like adults, but not fully mature enough like kids.

If you take our often talked about Brazilian Tour Groups for instance. The reasons we tend to dislike these groups aren't because of their nationality, it's their age group and how they act when they are in groups together: loud, less respectful to those around them, and more likely to test the limits of right and wrong. I see the same behavior with the Pop Warner groups of teenagers and the Spring Break groups of teenagers and the Magic Music Days groups of teenagers.

Now, it's important to note that not all teenagers act this way in groups. In fact, alone, they are just fine, but it's just when they get a group together they start goofing off and get into trouble. They are less likely to buy into the magic because they are at the "age of not believing". Since they like to push the limits, they want rides that push the limits. You Fantasyland line-up doesn't do that for some teens. The teenage demographic is more likely to stand up on attractions, deface property, use inappropriate language without thinking who might be around them, and line jump, all while spending some money, but not as much as adults with kids.

Of course all of these are just things I have noticed and again do not apply to all or even most teenagers. There are adults that can be just as bad too, but overall, you can see the difference. Visit an event like Mickey's Not-So-Scary Halloween party with Universal's Halloween Horror Nights and notice the differences in the demographics and how they act, what they spend money on, what they dress like, and what they expect out of their experience.

That is why Disney doesn't place as much focus on those demographics. It doesn't match what they are trying to sell.
 

Lucky

Well-Known Member
They're happy to take anybody's money, even badly-behaving teenagers in large groups. But it's smart to use their advertising budget to convey the message that they're more family-friendly than other parks.
 

Jimmy Thick

Well-Known Member
Why on earth would a publicly traded company want to purposely avoid any segment of potential revenue?

Really?


Jimmy Thick- Hopefully ending this argument...
 

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