TEA- 2010 Theme Park Attendance Figures

puntagordabob

Well-Known Member
What I find interesting is how a "local" park like Disneyland park that is so much smaller than the Magc Kingdom, a national/international park crowd can be anywhere close to the same numbers.... Its hard to compare DLR to WDW of course...but on the two core parks it seems like there is a glaring statement here.
 

lazyboy97o

Well-Known Member
I seem to remember that Disney doesn't release per park attendance, so that means that these numbers in regards to Disney Parks are only estimates. With Disney controlling all aspects of the environment, I would be curious to know how accurate the estimates are.
Close enough that the amusement and themed entertainment industries take them seriously.
 
Here are the numbers for the estimated change in the number of visitors from 2009 to 2010. I think this is more instructive than the percentages because of the vastly different number of total visitors between the various parks.

WDW
MK - 261,000 loss
EP - 165,000 loss
HS - 97,000 loss
AK - 96,000 gain

WDW Total - 427,000 loss

SW
SW - 700,000 loss

UNI
US - 395,000 gain
IOA - 1,322,000 gain

UNI Total - 1,717,000 gain

WDW and SW Total - 1,127,000 loss

So Universal took in what Sea World and WDW lost plus an additional 600,000 people. That is really amazing.
 

RSoxNo1

Well-Known Member
Here are the numbers going back to 1998

Magic Kingdom
  • 1998: 15,640,000
  • 1999: 15,200,000
  • 2000: 15,200,000
  • 2001: 14,700,000
  • 2002: 14,040,000
  • 2003: 14,000,000
  • 2004: 15,200,000
  • 2005: 16,100,000
  • 2006: 16,640,000
  • 2007: 17,060,000
  • 2008: 17,063,000
  • 2009: 17,233,000
  • 2010: 16,972,000
Epcot
  • 1998: 10,596,750
  • 1999: 10,100,000
  • 2000: 10,300,000
  • 2001: 9,000,000
  • 2002: 8,280,000
  • 2003: 8,600,000
  • 2004: 9,400,000
  • 2005: 9,900,000
  • 2006: 10,460,000
  • 2007: 10,930,000
  • 2008: 10,935,000
  • 2009: 10,990,000
  • 2010: 10,825,000
Hollywood Studios
  • 1998: 9,473,000
  • 1999: 8,700,000
  • 2000: 8,800,000
  • 2001: 8,300,000
  • 2002: 8,030,000
  • 2003: 7,800,000
  • 2004: 8,300,000
  • 2005: 8,600,000
  • 2006: 9,100,000
  • 2007: 9,510,000
  • 2008: 9,680,000
  • 2009: 9,700,000
  • 2010: 9,603,000
Animal Kingdom
  • 1998: 6,000,000
  • 1999: 8,600,000
  • 2000: 8,200,000
  • 2001: 7,700,000
  • 2002: 7,300,000
  • 2003: 7,300,000
  • 2004: 7,800,000
  • 2005: 8,200,000
  • 2006: 8,910,000
  • 2007: 9,490,000
  • 2008: 9,540,000
  • 2009: 9,590,000
  • 2010: 9,686,000

Universal Studios
  • 1998: 8,900,000
  • 1999: 8,100,000
  • 2000:
  • 2001: 7,200,000
  • 2002:
  • 2003: 6,800,000
  • 2004: 6,700,000
  • 2005: 6,100,000
  • 2006: 6,000,000
  • 2007: 6,200,000
  • 2008: 6,231,000
  • 2009: 5,530,000
  • 2010: 5,925,000

Islands of Adventure
  • 1998:
  • 1999: 3,400,000
  • 2000:
  • 2001: 5,500,000
  • 2002:
  • 2003: 6,000,000
  • 2004: 6,300,000
  • 2005: 5,760,000
  • 2006: 5,300,000
  • 2007: 5,430,000
  • 2008: 5,297,000
  • 2009: 4,627,000
  • 2010: 5,949,000


Sea World Orlando
  • 1998: 4,900,000
  • 1999:
  • 2000:
  • 2001: 5,100,000
  • 2002:
  • 2003: 5,200,000
  • 2004: 5,600,000
  • 2005: 5,600,000
  • 2006: 5,740,000
  • 2007: 5,800,000
  • 2008: 5,928,000
  • 2009: 5,800,000
  • 2010: 5,100,000

Disneyland
  • 1998: 13,680,000
  • 1999: 13,400,000
  • 2000:
  • 2001: 12,300,000
  • 2002:
  • 2003: 12,700,000
  • 2004: 13,400,000
  • 2005: 14,500,000
  • 2006: 14,730,000
  • 2007: 14,870,000
  • 2008: 14,721,000
  • 2009: 15,900,000
  • 2010: 15,980,000

Disney California Adventure
  • 1998:
  • 1999:
  • 2000:
  • 2001: 5,000,000
  • 2002:
  • 2003: 5,300,000
  • 2004: 5,600,000
  • 2005: 5,800,000
  • 2006: 5,950,000
  • 2007: 5,680,000
  • 2008: 5,566,000
  • 2009: 6,050,000
  • 2010: 6,278,000
 

TP2000

Well-Known Member
What I find interesting is how a "local" park like Disneyland park that is so much smaller than the Magc Kingdom, a national/international park crowd can be anywhere close to the same numbers.... Its hard to compare DLR to WDW of course...but on the two core parks it seems like there is a glaring statement here.

It is interesting. However, I would caution us from assuming the EZ-Answer reply that Disneyland is only a little, tiny locals-only park that certainly never compares favorably with the MASSIVE Magic Kingdom Park.

The truth is that Disneyland in Anaheim, California is the favorite theme park for 20 Million Southern Californians, but it is also a world-famous tourist destination in its own right. And it's been that way since the 1950's, and likely won't be changing that attendance-mix anytime soon.

There's a reason there are 20,000 hotel rooms just in Anaheim alone, many within walking distance of the park. That's also why your hear so many Australian accents while waiting in line, and see all those gaggles of very polite Japanese Office Ladies buying up every Duffy item in sight, and Taiwanese and Korean tour groups being led by the dozens into Pirates of the Caribbean by their flag-waving guides. Not to mention all those nice folks from Washington, Oregon and British Columbia in their expensive Columbia Sportswear outfits but very, very pale legs and arms! :eek: Those are demographics, often free-spending demographics, you don't see much in WDW.

And there's also the key fact that while Disneyland is geographically smaller than the sprawling Magic Kingdom, it packs in about 15 more rides and an extra major entertainment spectacular that the Magic Kingdom lacks. Of those 15 additional rides Disneyland has, four of them are major headliner E Tickets; the Indiana Jones Adventure, Matterhorn Bobsleds, Star Tours, and Finding Nemo Submarine Voyage. Disneyland is a park that literally has rides stacked on top of other rides (Alice In Wonderland caterpillar-cars travelling over Mr. Toad's Wild Ride, the Monorail zooming over Autopia freeways and Submarine caverns, Splash Mountain logs whizzing by docking Davy Crockett Canoes and a passing Sailing Ship Columbia, etc.),

Disneyland also has multiple layers of nighttime entertainment smooshed in next to each other, scheduled within minutes of each other; the nightly summertime swing dancing orchestra at Plaza Gardens pausing to clear the dancefloor for the nightly Magical fireworks out in the Central Plaza next to Frontierland as it fills as the lobby area for the second Fantasmic! performance of the night on the Rivers of America.

To claim that Magic Kingdom Park is the primary global Disney theme park experience, while Disneyland simply acts as weekend hangout for a few hundred thousand Annual Passholders living between Ventura and San Clemente is a really massive over-simplification of the reality of both parks.

But... there's also something to the fact that for the last seven or eight years Disneyland has really polished its crown as the Flagship of the Disney properties, and done nothing but improve, add, burnish, and expand its already fabulous offerings. At the same time that WDW management took a noticeably different tack with their Magic Kingdom Park, to the point where the vaunted FLE doesn't add anything capacity-wise, but simply replaces lost ride count in a one-for-one swap. The results of that are showing up in the annual attendance rankings, to be sure.
 

puntagordabob

Well-Known Member
It is interesting. However, I would caution us from assuming the EZ-Answer reply that Disneyland is only a little, tiny locals-only park that certainly never compares favorably with the MASSIVE Magic Kingdom Park.

The truth is that Disneyland in Anaheim, California is the favorite theme park for 20 Million Southern Californians, but it is also a world-famous tourist destination in its own right. And it's been that way since the 1950's, and likely won't be changing that attendance-mix anytime soon.

There's a reason there are 20,000 hotel rooms just in Anaheim alone, many within walking distance of the park. That's also why your hear so many Australian accents while waiting in line, and see all those gaggles of very polite Japanese Office Ladies buying up every Duffy item in sight, and Taiwanese and Korean tour groups being led by the dozens into Pirates of the Caribbean by their flag-waving guides. Not to mention all those nice folks from Washington, Oregon and British Columbia in their expensive Columbia Sportswear outfits but very, very pale legs and arms! :eek: Those are demographics, often free-spending demographics, you don't see much in WDW.

And there's also the key fact that while Disneyland is geographically smaller than the sprawling Magic Kingdom, it packs in about 15 more rides and an extra major entertainment spectacular that the Magic Kingdom lacks. Of those 15 additional rides Disneyland has, four of them are major headliner E Tickets; the Indiana Jones Adventure, Matterhorn Bobsleds, Star Tours, and Finding Nemo Submarine Voyage. Disneyland is a park that literally has rides stacked on top of other rides (Alice In Wonderland caterpillar-cars travelling over Mr. Toad's Wild Ride, the Monorail zooming over Autopia freeways and Submarine caverns, Splash Mountain logs whizzing by docking Davy Crockett Canoes and a passing Sailing Ship Columbia, etc.),

Disneyland also has multiple layers of nighttime entertainment smooshed in next to each other, scheduled within minutes of each other; the nightly summertime swing dancing orchestra at Plaza Gardens pausing to clear the dancefloor for the nightly Magical fireworks out in the Central Plaza next to Frontierland as it fills as the lobby area for the second Fantasmic! performance of the night on the Rivers of America.

To claim that Magic Kingdom Park is the primary global Disney theme park experience, while Disneyland simply acts as weekend hangout for a few hundred thousand Annual Passholders living between Ventura and San Clemente is a really massive over-simplification of the reality of both parks.

But... there's also something to the fact that for the last seven or eight years Disneyland has really polished its crown as the Flagship of the Disney properties, and done nothing but improve, add, burnish, and expand its already fabulous offerings. At the same time that WDW management took a noticeably different tack with their Magic Kingdom Park, to the point where the vaunted FLE doesn't add anything capacity-wise, but simply replaces lost ride count in a one-for-one swap. The results of that are showing up in the annual attendance rankings, to be sure.

I was being sarcastic when I wrote the "locals" part and in fact during our recent visit in Oct 2010 to the DLR it was very obvious that a large percentage of the people around me were not Southern Californians ... I think the excuse may have been more valid in the past but it is not the true picture today.. TDO probably reads on these forums the "Disneyland has better this and that becuase they have to for the "locals" but TDO at WDW does not cuz of blah blah" and figures we are so stupid as a community that we will eternally swallow that garbage especially when we spoonfeed it to ourselves!

When we compare WDW to UNI or to DLR, WDW always has the Blessing of Size to its favor....but if you strip the differences of size, etc....and look at the management style of each, there is currently (I am not discussing the past, simply a snapshot of today) a vast divide between the styles of the TDO and the other two management teams.

I can understand the difference between Disney and UNI being different companies and such.....but the differences between WDW and DLR are bizarre in many cases. I do not buy into nor care to buy into the idealogy that those of us who frequent WDW more often than DLR (Im local so it sorta is location for us lol) are expected to accept less effort on the management team to PLUS the entertainment experience, etc than those on the west coast recieve for ANY reason.

I hope I am not coming off as a butthead...I just wish they would bury this "Locals" arguement in the new HM graveyard! :) lol
 

Goofy6294

Active Member
It is interesting. However, I would caution us from assuming the EZ-Answer reply that Disneyland is only a little, tiny locals-only park that certainly never compares favorably with the MASSIVE Magic Kingdom Park.

The truth is that Disneyland in Anaheim, California is the favorite theme park for 20 Million Southern Californians, but it is also a world-famous tourist destination in its own right. And it's been that way since the 1950's, and likely won't be changing that attendance-mix anytime soon.

There's a reason there are 20,000 hotel rooms just in Anaheim alone, many within walking distance of the park. That's also why your hear so many Australian accents while waiting in line, and see all those gaggles of very polite Japanese Office Ladies buying up every Duffy item in sight, and Taiwanese and Korean tour groups being led by the dozens into Pirates of the Caribbean by their flag-waving guides. Not to mention all those nice folks from Washington, Oregon and British Columbia in their expensive Columbia Sportswear outfits but very, very pale legs and arms! :eek: Those are demographics, often free-spending demographics, you don't see much in WDW.

And there's also the key fact that while Disneyland is geographically smaller than the sprawling Magic Kingdom, it packs in about 15 more rides and an extra major entertainment spectacular that the Magic Kingdom lacks. Of those 15 additional rides Disneyland has, four of them are major headliner E Tickets; the Indiana Jones Adventure, Matterhorn Bobsleds, Star Tours, and Finding Nemo Submarine Voyage. Disneyland is a park that literally has rides stacked on top of other rides (Alice In Wonderland caterpillar-cars travelling over Mr. Toad's Wild Ride, the Monorail zooming over Autopia freeways and Submarine caverns, Splash Mountain logs whizzing by docking Davy Crockett Canoes and a passing Sailing Ship Columbia, etc.),

Disneyland also has multiple layers of nighttime entertainment smooshed in next to each other, scheduled within minutes of each other; the nightly summertime swing dancing orchestra at Plaza Gardens pausing to clear the dancefloor for the nightly Magical fireworks out in the Central Plaza next to Frontierland as it fills as the lobby area for the second Fantasmic! performance of the night on the Rivers of America.

To claim that Magic Kingdom Park is the primary global Disney theme park experience, while Disneyland simply acts as weekend hangout for a few hundred thousand Annual Passholders living between Ventura and San Clemente is a really massive over-simplification of the reality of both parks.

But... there's also something to the fact that for the last seven or eight years Disneyland has really polished its crown as the Flagship of the Disney properties, and done nothing but improve, add, burnish, and expand its already fabulous offerings. At the same time that WDW management took a noticeably different tack with their Magic Kingdom Park, to the point where the vaunted FLE doesn't add anything capacity-wise, but simply replaces lost ride count in a one-for-one swap. The results of that are showing up in the annual attendance rankings, to be sure.

Thank you for the great analysis. Dumb question - never having been to DL myself, given the apparent higher density of visitors due to the smaller footprint, it seems like DL would be elbow-to-elbow 24/7. Is this the case?
 

RSoxNo1

Well-Known Member
Thank you for the great analysis. Dumb question - never having been to DL myself, given the apparent higher density of visitors due to the smaller footprint, it seems like DL would be elbow-to-elbow 24/7. Is this the case?

The pathways are definitely more congested on an equally busy day.
 

Buried20KLeague

Well-Known Member
Thank you for the great analysis. Dumb question - never having been to DL myself, given the apparent higher density of visitors due to the smaller footprint, it seems like DL would be elbow-to-elbow 24/7. Is this the case?


To point, yes. But the folks at Disneyland are EXPERTS at crowd management. It's amazing, really. The place flows, almost like a living, breathing thing. I've spent the whole last week in a very crowded DL, but I've ridden tons of rides, gotten where I wanted to go and saw what I wanted to see.

Another factor that I think REALLY helps DL is that there's not a ton of fastpass rides. There are a handful... But not many. That means you don't have thousands of FP holders clogging up walkways, too. Plus the lines for non- FP rides constantly move.

A perfect example of their skill at crowd management was after the fireworks. We walked from the hub out of the park at a slow constant pace, not having to stand still at all, as the crowd followed directions of cast members. My wife and I commented that at WDW, we've never had an experience like that.

Side note: X2 at Magic Mountain is AMAZING!!!!:eek:
 

RSoxNo1

Well-Known Member
To point, yes. But the folks at Disneyland are EXPERTS at crowd management. It's amazing, really. The place flows, almost like a living, breathing thing. I've spent the whole last week in a very crowded DL, but I've ridden tons of rides, gotten where I wanted to go and saw what I wanted to see.

Another factor that I think REALLY helps DL is that there's not a ton of fastpass rides. There are a handful... But not many. That means you don't have thousands of FP holders clogging up walkways, too. Plus the lines for non- FP rides constantly move.

A perfect example of their skill at crowd management was after the fireworks. We walked from the hub out of the park at a slow constant pace, not having to stand still at all, as the crowd followed directions of cast members. My wife and I commented that at WDW, we've never had an experience like that.

Side note: X2 at Magic Mountain is AMAZING!!!!:eek:

Another thing is that the average person at Disneyland is more familiar with the park than the average person at Disney World. While congested, people know their way around the park. The problem is this means that more people understand the Fastpass system so it's not the exploitative device it is in WDW.

I must have missed the previous X2 comment, but it's the most thrilling roller coaster I've ever been on. There needs to be a multi-dimensional coaster in Central Florida.
 

TP2000

Well-Known Member
I was being sarcastic when I wrote the "locals" part and in fact during our recent visit in Oct 2010 to the DLR it was very obvious that a large percentage of the people around me were not Southern Californians ... I think the excuse may have been more valid in the past but it is not the true picture today.. TDO probably reads on these forums the "Disneyland has better this and that becuase they have to for the "locals" but TDO at WDW does not cuz of blah blah" and figures we are so stupid as a community that we will eternally swallow that garbage especially when we spoonfeed it to ourselves!...

I hope I am not coming off as a butthead...I just wish they would bury this "Locals" arguement in the new HM graveyard! :) lol

I agree with you completely.

What constantly baffles me, and a concept that only seems to be intensifying on both coasts in recent years, is why WDW has purposely gone down such a different path than Disneyland has. The differences have become glaring, and the two American properties are really getting further and further apart when it comes to regular operating strategy and daily offerings.

And unfortunately for WDW, it's not a concept that is at all flattering to the Florida property and parks there. It's just getting weird. :confused:
 

CaptainJackNO

Well-Known Member
I really believe that Hollywood Studios benefits MAJORLY by the park hopper option. As a frequent visitor, if I had to choose parks over a limited trip without the park hopper option, I would have to choose Animal Kingdom as Hollywood Studios is really dated and, due to the lack of attractions, does a poor job of spreading out crowds. I used to love the park. Now, I really do not look forward to it because the newest additions, LMA and TSMM are, for me, one visit and done attractions. I have no desire to do them again. Now, Star Tours has me excited. Other than that, I would spend my time and money at MK, Epcot, and AK.
 

CaptainJackNO

Well-Known Member
I agree with you completely.

What constantly baffles me, and a concept that only seems to be intensifying on both coasts in recent years, is why WDW has purposely gone down such a different path than Disneyland has. The differences have become glaring, and the two American properties are really getting further and further apart when it comes to regular operating strategy and daily offerings.

And unfortunately for WDW, it's not a concept that is at all flattering to the Florida property and parks there. It's just getting weird. :confused:

I think this is a top-down management problem as they should not make the parks compete. Things should be handled the same way Eisner-Wells handled them in the early years. These two parks should be expanding in cooperation with one another, under the same management team. Having 2 different management teams based on park geography, to me, is ignorant and leads to an inconsistent product, overall. Just look at the way the parks have gone since this strategy began.
 

TP2000

Well-Known Member
To point, yes. But the folks at Disneyland are EXPERTS at crowd management. It's amazing, really. The place flows, almost like a living, breathing thing. I've spent the whole last week in a very crowded DL, but I've ridden tons of rides, gotten where I wanted to go and saw what I wanted to see.

A perfect example of their skill at crowd management was after the fireworks. We walked from the hub out of the park at a slow constant pace, not having to stand still at all, as the crowd followed directions of cast members. My wife and I commented that at WDW, we've never had an experience like that.

Isn't that amazing how they do that at Disneyland?! :eek:

You really have to hand it to the crowd control teams at Disneyland. They've got 16 Million people packed in that park each year, and every day they are doing two parades, two Fantasmic! shows, and a big fireworks display that shuts down some walkways and thoroughfares because the pyro is launched off the tops of buildings and a Swiss mountain in the middle of the park. Oh, and 100 yards away from the Disneyland main entrance sits another separate Disney theme park where 6 Million people visit and then want to wander back over to Disneyland to catch those shows at night. Or now, with World of Color and elecTRONica, a lot of Disneyland visitors are heading in a totally different direction to get back to DCA for their World of Color Fastpass time. And yet, as you say, the place just flows and acts as a living thing being a good host to all those people.

When all this "One Disney" talk started a couple years ago on the Internets about how Jay Rasulo was smooshing the various executives together and the theme park division would become a unified Disney Parks entity, I had really hoped that some of the Disneyland suits would be shipped out to Orlando to help the WDW suits manage their crowds better. But I haven't noticed that happening at WDW yet.

Apparently this One Disney thing was just about standardizing napkins and drink cups in the restaurants, and not about sharing expertise between the two American properties. :lol:

.
 

TP2000

Well-Known Member
Another factor that I think REALLY helps DL is that there's not a ton of fastpass rides. There are a handful... But not many. That means you don't have thousands of FP holders clogging up walkways, too. Plus the lines for non- FP rides constantly move.

Another interesting point. I used to think there were "so many" more Fastpass rides in Magic Kingdom than Disneyland. But when you add them up, they actually have the same.

I think what confuses us is the fact that Disneyland has so many more rides than Magic Kingdom does in general, and lots of the extra rides at Disneyland are major E and D Tickets without Fastpass at that.

Here I go again, me and my lists, but I think it paints the picture quite clearly;

Magic Kingdom Park
35 Total Attractions
8 Fastpass Attractions
-Jungle Cruise, Splash Mountain, Thunder Mountain, Peter Pan's Flight, Winnie The Pooh, Space Mountain, Buzz Lightyear, Town Square Expo Hall Character Greet

Disneyland Park
48 Total Attractions
7 or 8 Fastpass Attractions
-Splash Mountain, Big Thunder Mountain Railroad, Indiana Jones Adventure, Haunted Mansion Holiday (seasonal Fastpass), Space Mountain, Autopia, Star Tours, Roger Rabbit's Car Toon Spin
 

dreamscometrue

Well-Known Member
I will start off by saying that any theme park increasing their attendance by 30% in an incredible feat.

But........

IOA had been in attendance free fall since 2007. If we look at their attendance from 2007 (their highest attendance before 2010) the increase is only about 9%. Still a pretty huge jump but the 30% is a shade misleading.

As most have said we shall see if this trend holds. Personally I think they will peak somewhere in the 7 million range.

Well Said.

TWWoHP is an awesome attraction, and a 30% increase in a half year is super impressive, but...

IoA was down in 2009 as people were waiting for TWWoHP, and the 30% increase is relative to that very low year. Now, IoA and UA are almost back to their 2003 and 2004 numbers. Despite all the changes/improvements/investment at both IoA and UA, still falling short of attendance figures from 7-8 years ago is not that impressive.
 

puntagordabob

Well-Known Member
I agree with you completely.

What constantly baffles me, and a concept that only seems to be intensifying on both coasts in recent years, is why WDW has purposely gone down such a different path than Disneyland has. The differences have become glaring, and the two American properties are really getting further and further apart when it comes to regular operating strategy and daily offerings.

And unfortunately for WDW, it's not a concept that is at all flattering to the Florida property and parks there. It's just getting weird. :confused:

Yep....

Apparently this One Disney thing was just about standardizing napkins and drink cups in the restaurants, and not about sharing expertise between the two American properties. :lol:

.

Sigh, we noticed the same stuff at both resorts...except one said Disneyland and the other Walt Disney World lol
 

El Grupo

Well-Known Member
Considering the population surrounding Anaheim, it is no surprise the number of guests that DL enjoys. There are roughly 20 million people within a 4 hour drive of that park. There is less than 19 million in the entire state of Florida. Orlando is truly a vacation destination for millions, while Anaheim is in the backyard for even more.

In one sense, I can't really blame TDO for first focusing on adding rooms with the AoA rather than more park upgrades. Considering the costs they are incurring with the parks and overall property in Orlando, it is a quicker way to generate a solid increase in revenue from their investment there. As much as I want to see Disney get aggressive and add multiple attractions across the parks, I do wonder if WDW would see much more than a minor uptick in attendance. I suspect that, unless TDO can show how improvements will generate a sizable increase in hotel occupancy, food and merchandise sales, the next few years may be lean when it comes to new attractions at WDW.
 

DisneyFan 2000

Well-Known Member
Well Said.

TWWoHP is an awesome attraction, and a 30% increase in a half year is super impressive, but...
There shouldn't be any but. Yes, IoA's attendance has been free falling for a while namely due to getting stale and tired but any way you slice it, an attraction that manages to draw a 30% increase in attendance in only half a year should have the competition worrying that they might have the power to influence attendance like that over longer periods of time. It's an impressive achievement and that isn't even taking into account merchandising profits that surely made UO some big bucks.
 

CRO-Magnum

Active Member
As Disney executives have been talking about for 6mo...

It's good to finally see the numbers. Very interesting that AK was the only WDW park not to see a decline.

+30.2% for IoA is also impressive.

...these numbers show a disturbing trend away from Disney World and toward Universal. The reality is that on a per ticket basis Universal invests more in their parks than Disney does and it shows in attendance. It's why Universal can charge a premium that is coming more and more under fire at WDW. As park fans we know Disney is investing only a small fraction of its operating profits into improving WDW.

I also believe at least some part is a backlash against Disney's pricing policies of the past several years. Disney cannot justify many of their prices nor increases. For example standard rooms at the Carribbean Beach Resort in peak season were $99 when it opened, but today are $224 which is $50 more expensive than they should be adjusted for inflation. Disney increased its profit margin on the rooms by 25% of the price!

Regarding tickets look at 1989 as a focal point, the year Disney MGM Studios, Typhoon Lagoon, and Pleasure Island opened (the last large scale development WDW has seen). Adult annual passes were $180 which means today, adjusted for inflation, passes would be $332. Instead they are $519! Disney increased their profit margin by 36% of the price!

Adult four day passes were $97 in 1989 equivalent to $179 today. However the 2011 ticket price for the same value (park hopper and no expiration) is $373 - an increase to their profit margin of 52% of the price!

For comparison, using Disney math, a base Toyota Camry from 1989 with a sticker of $11,488 would cost between $26k and $44k. 2011 price for a base Toyota Camry : $18k.

And for those who argue about the above not reflecting the addition of Disney's Animal Kingdom. In the past Disney's annual price increases were very small even with the addition of new parks. For example a 4day pass increased $1 from 1988 to 1989 when Disney MGM Studios opened. I assumed all other costs rise at the rate of inflation which is not true because labor costs, over 60% of Disney's cost structure, have risen at a significantly lower rate. So my analysis is conservative.

Using mickey-mouse math from bean counters at McKinsey and other strategy firms, Disney has driven prices through the roof. It doesn't take a genius to realize that high prices = lower attendance.
 

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