Surge Pricing Holding Up (Semi) Annual Increase ...

NearTheEars

NearTheEars

Well-Known Member
Lee said:
Yes, the way it was described to me was that a base ticket would give you a set number of rides on each attraction like two per day on a "C" and one per day on an "E."

To get more rides would require a higher level of ticket or an incremental purchase.
Click to expand...

That's rather unfortunate. Every guest deserves at least one ride on every attraction in a park.
I believe this is something that is being/was pitched, but I doubt it will be adopted.
 
danv3

danv3

Well-Known Member
Lee said:
Yes, the way it was described to me was that a base ticket would give you a set number of rides on each attraction like two per day on a "C" and one per day on an "E."

To get more rides would require a higher level of ticket or an incremental purchase.
Click to expand...

One thing that occurred to me with this: imagine every single guest having to scan a magic band or card at the entrance to every single queue. Think of all the disputes the cast members would have to deal with ("I have one more E left!"). It would be like the current FP+ pre-queue lines now, but a thousand times worse. So in addition to being a bad idea for guests, it would also present significant practical difficulties. But, they might make a few extra bucks, so...
 
ford91exploder

ford91exploder

Resident Curmudgeon
Goofyernmost said:
Technically, John Lennon officially broke up the Beatles while he was at the Poly. That is when the legal paperwork was finished and he signed his name. Nothing to do with whether or not he was at the Poly I realize, but, you kind of made it sound like they were all staying there and had a "marital spat" and went their separate ways.
Click to expand...

The point was would Lady Gaga or any major celebrity be caught dead at WDW today, Back in the day WDW was a place to BE SEEN AT, That is no longer the case. WDW is seen as a 'park for little kids'.
 
hpyhnt 1000

hpyhnt 1000

Well-Known Member
Went back and looked at the old Fast Company article on the whole NGE initiative, and this little section stuck out at me:
Fast Company article said:
Given Disney World’s ticket prices, families felt obligated to "divide and conquer," says MacPhee. The team created diagrams illustrating how families, seeking to maximize their time, would crisscross Cinderella Castle, the center of the park, as often as 20 times a day [...] "On the surface, we had super happy guests, but in reality, we were making them go through so much hassle at the park that down the road, they would simply say, 'No más!' " says one former longtime Disney manager. As MacPhee, who has the look of a Division II offensive coordinator, admits, Disney World was on the verge of becoming "dangerously complex and transactional." The team soon presented its ideas to Rasulo. He gave them the go-ahead to rethink everything, including turnstile entrances and paper ticketing. That’s when the project got its code name, Next Generation Experience, or NGE.

http://www.fastcompany.com/3044283/the-messy-business-of-reinventing-happiness
Click to expand...

In what bizarre alternative Disney World is the kind of system that @Lee detailed a solution to the problem of a "dangerously complex and transactional" theme park experience?

We all thought NGE and MM+ was complicated? I shudder to think what a tiered, variable, surge pricing structure would be like to navigate.
 
Andrew C

Andrew C

You know what's funny?
hpyhnt 1000 said:
Went back and looked at the old Fast Company article on the whole NGE initiative, and this little section stuck out at me:


In what bizarre alternative Disney World is the kind of system that @Lee detailed a solution to the problem of a "dangerously complex and transactional" theme park experience?

We all thought NGE and MM+ was complicated? I shudder to think what a tiered, variable, surge pricing structure would be like to navigate.
Click to expand...

I don't think NGE and MM+ is complicated at all....however...what Lee stated as a future option seems like it definitely would be, at least to me.
 
ford91exploder

ford91exploder

Resident Curmudgeon
hpyhnt 1000 said:
Went back and looked at the old Fast Company article on the whole NGE initiative, and this little section stuck out at me:


In what bizarre alternative Disney World is the kind of system that @Lee detailed a solution to the problem of a "dangerously complex and transactional" theme park experience?

We all thought NGE and MM+ was complicated? I shudder to think what a tiered, variable, surge pricing structure would be like to navigate.
Click to expand...

The world of executives who are psychologically unable to take risks. A surge pricing scenario is a 'sure thing' just like MM+ was going to give TWDC a 'bigger slice of guests wallets' as Jay Rasulo stated.
 
FullSailDan

FullSailDan

Well-Known Member
GiveMeTheMusic said:
The Hogwarts Express is a legitimate themed attraction that provides an experience, as well as transportation to another park. Not a valid comparison to the monorail, which is just a people-moving transport option and not an "attraction". And they don't charge for it, you just have to have a park hopper, as it deposits you into...another park. It's brilliant, but not malicious.

HAHAHAHA... if that counts as a themed attraction I think Disney should play a few clips of Cars on the buses and start charging for it. Seriously, I love HP and think what universal has done with it is pretty amazing, but the train as an attraction is a huge time waste, is a short ride, and wasn't really that exciting. They only blocked out the windows so you wouldn't see the back stage areas. It's interesting but certainly not worthy of calling it an "attraction".
Click to expand...
 
Goofyernmost

Goofyernmost

Well-Known Member
ford91exploder said:
The point was would Lady Gaga or any major celebrity be caught dead at WDW today, Back in the day WDW was a place to BE SEEN AT, That is no longer the case. WDW is seen as a 'park for little kids'.
Click to expand...
I'm not sure I'm buying that. There are still many spottings of celebrities, but, just like always they are there to bring their children. Before they were there because Disney invited them there for some event. They don't do it that much anymore. Instead we get wanna-be major celebs. I don't think they ever went because it was the cool/in place to be seen.
 
EOD K9

EOD K9

Well-Known Member
Just out of curiosity, based on the last time ticket books were used, and counting for inflation, what were the park prices then and now be?
 
Amused to Death

Amused to Death

Well-Known Member
EOD K9 said:
Just out of curiosity, based on the last time ticket books were used, and counting for inflation, what were the park prices then and now be?
Click to expand...

1980 was the last year for the ticket books. When purchased individually, tickets were priced as follows: A $.10; B $.25; C $.50; D $.75; and E $.90. Adjusted for inflation: A $.29; B $.72; C $1.44; D $2.16; and E $2.59. General Admission was $7.50, which would be $21.56 in today's dollars.
 
asianway

asianway

Well-Known Member
hpyhnt 1000 said:
Went back and looked at the old Fast Company article on the whole NGE initiative, and this little section stuck out at me:


In what bizarre alternative Disney World is the kind of system that @Lee detailed a solution to the problem of a "dangerously complex and transactional" theme park experience?

We all thought NGE and MM+ was complicated? I shudder to think what a tiered, variable, surge pricing structure would be like to navigate.
Click to expand...
Was that the article Zenia placed and then had the author come on wdwmagic to argue against any MM+ naysayers?
 
GoofGoof

GoofGoof

Premium Member
TylerFromMI said:
As someone said earlier, this would be the straw that broke the camel's back for me. I have a tentative trip in October that would be reconsidered...there comes a point when it's just too much.
Click to expand...
If I had a nickel for every time I heard that I'd almost have enough to buy a 1 day ticket for the whole family even with the surge pricing :cool:
 
BrerJon

BrerJon

Well-Known Member
I think it already is having an effect, but probably not one Disney will notice. For reasons outlined above, crowds and attendance aren't dwindling, but I bet repeat guests are. When nothing of value new opens, when maintenance is low, when the biggest attraction is guessing what's closing down this week, how much smaller the food portions are, or how much has been added to the cost of a hotel room, that's going to make people less than desperate to get back ASAP. That every two year trip? We can make it five, it's not like we're missing anything.

But Disney is Donald Trump, testing how far it can go with those who are devoted against their best interests. Let's see how much we can they troll the guests by raising prices, cutting the offering, offending them and insulting them, and let's see how long they masochistically keep on coming, Stockholm syndrome in action.

And the ever increasing international crowd, strengthening economy and rising tide of Orlando lifting all boats, means any decline will unlikely to be noticed for a few years, by which time Star Wars should offset that, assuming the new lands aren't a bust like New Fantasyland. So bleed 'em dry is unlikely to stop any time soon.

You used to pay a reasonable price for an amazing experience. Now you pay an unreasonable price for a very good to average experience. My guess is the surge pricing is an attempt to change them from a world of transparently extortionately high prices to one where the surface price is quite reasonable again, but those in the know will realise that to get any value you have to spend a lot more. $100, entrance, maybe even a bit of a price cut, but you'll have to spend $200 to do the same things $85 paid for ten years ago.
 

Register on WDWMAGIC. This sidebar will go away, and you'll see fewer ads.

Back
Top Bottom