Ghost93
Well-Known Member
Maybe also, if the movie is more "under the radar" there will be less of a pre-emptive conservative backlash against the movie like there was with Lightyear.I did see trailers for this before Thor4 and Lightyear, so it was playing before some recent movies.
Its possible Disney is deciding to see if they can make this a sleeper hit via a smaller marketing campaign. Thanksgiving is one of the busiest movie theater days of the year. And when families look at their local Cineplex for movies to take the whole family to, what are they going to find? Well not much this year, especially not for families with kids younger than teens. So you'll get a bunch of families seeing a Disney movie listed and likely take a chance on it because they haven't heard very much negativity about it.
So I wouldn't rule this one as a bomb just because it doesn't have a huge marketing campaign. Plus there are still 2 weeks before its release, they could start a marketing campaign right after BP2 is released. In fact I wouldn't be surprised if we didn't see a trailer for it playing before BP2.
If I were Disney I'd keep Strange World in theaters at least until January, as it could pick up some families over the Christmas break who may not see Avatar due to the PG-13 rating.