I pulled out my Lilo and Stitch DVD the other day and thought of something. We went through the extras and found the AWESOME trailers. The ones with the princesses (Ariel cracked me up) and it finally hit me. Stitch isn't all over the place JUST because WDW is milking his popularity, Stitch is all over because that is why the created the character! Months before the movie, the trailers and posters came out whith Stitch invading everything. The parks were always the next part of the plan. Not to say that they may have taken it further than originally thought, but the purpose of the character to begin with was for him to become an Icon. They knew they had a good thing when they started, otherwise they would have never had the original campaign with him. So, I guess the "Stitch Invastion" was probably planned from the beginning. And since it's still around, it looks like it worked. He served the role he was supposed to. It sounds like they are now weening away from Stitch now. Again, it has only been 2 years since Stitch's arrival at the parks. Most guests don't go but every few years, so there is still some untapped potential for the character. At least he isn't in the Luau yet. Just the song.