With Phase 4 coming to a close next month, I wanted to reflect on my thoughts of this era in the MCU and how it can improve.
To me, Phase 4 is this limbo zone where Marvel is hesitant to move on past their known heroes while at the same time introducing an assembly line of new heroes without much relation to each other.
Starting with things out of their control, the pandemic shifted scheduling around from their originally announced Phase 4 intentions. I do think in many ways the Phase could have benefitted from riding the wave of the Endgame hype, giving a wider audience to films like Black Widow, Shang-Chi, and Eternals to kickstart things.
But even with the delays and dilemmas, the significance of each entry into the MCU has been lessened, and that's where my concerns reside.
For example, while looking back at the convo in this thread from a year ago, while we can debate how good of a film Thor: Ragnarok is, at the very least the film had a significant impact on Thor, Hulk, Loki, and introduced other important events into the universe. After watching Thor: Love & Thunder however, I found that film to be grossly underwhelming in terms of its character progression and impact on the wider MCU. It felt more concerned about poor taste cancer jokes and other one-liners than it did evolving the characters. So at the end of the day, did Thor: Love & Thunder need to exist?
But that's where Disney+ comes in because not only does the platform need continuous content to keep people subscribed, but with that requirement Disney is going to use it as a playground to experiment with new characters.
While that sounds good from a creative standpoint, it handicaps the universe from moving forward.
The Infinity Saga (2008-2019) is about 50 hours total.
Phase 4 (2021-2022) clocks in at 50+ hours before She-Hulk and Black Panther.
I love comics, and I love the MCU, but I also have a life. It is just crazy to expect the average person to keep up with all of this. As a fan I should be grateful for so much content, but not if most of it is inconsequential to the overall plot.
The last thing I'll say as this is too long...
A character such as Shang-Chi is someone that can be an 'Iron Man' foundation piece of the MCU. Daredevil and She-Hulk could be the next Wanda/Vision couple of the MCU. Ms. Marvel and Kate Bishop could be more compelling Captain Marvels and Hawkeyes than the previous versions leading a Young Avengers team. Wong in many ways seems to be set up as a magic version of Nick Fury.
What I'm getting at is the pieces are all there for success -- but the presentation so far has led to less of an attachment to these characters than the Infinity Saga was able to generate.