Its coffee. There is no barista with piercing all over their face, modern art, and indie music playing in the Main St. location. They designed the inside to fit the rest of Main St. And its actual coffee, not that NesCafe junk.
If any other coffee company came in and did the same thing, no one would be mad.
Its not the best coffee in the world, but its there and its better than what they had. Everything is a brand nowadays. There is no escaping it. No matter what coffee they serve, it will be a brand that you might see elsewhere. Starbucks made the best offer and despite being expensive in the real world, their prices seem about right in hostage situations like theme parks and airports. The fact they didn't jack the prices up even more for their Disney locations makes me fine with being a theme park rube. I'm getting my caffeine, I can get it iced and have control over how sweet it is, and that is all I desire. If Starbucks is offering me that, fine I'll take Starbucks.