>>Guests must be inside the park to join the virtual queue, which opens at the park's published opening time. But guests are slamming the app as soon as the queue opens, resulting in all of the day's boarding groups being claimed within minutes. And it's getting worse each day. This morning, all the groups were gone for the day within just two minutes.
In practice, this isn't a virtual queue if all the day's boarding spots are going that quickly. What Disneyland has for Star Wars: Rise of the Resistance is really a lottery, instead.<<
>>People were forming a physical queue to enter the virtual one. Disney didn't want the hassle of maintaining that physical queue in the pre-dawn hours every morning — or to take complaints from guests who didn't want to have to get up at 2am on their vacation in order to ride the most popular new attraction at the resort. (Even as every jet-lagged British tourist chortled quietly at the advantage the early start provided them.) So Disney changed the system to open the virtual queue only at the park's published opening time.
Disney would continue to allow people to enter the park about an hour or so early, as it always does. But there would no longer be any advantage to showing up in the middle of the night. So long as you were tapped into the park by 7am, you had the same opportunity to get into the virtual queue as anyone else inside the park.<<
>>But for now, in California, you show up and you take your chances. Could Disneyland have managed this differently? Sure. Disneyland could have done what it did with the entire Star Wars: Galaxy's Edge land last spring, when it assigned advanced reservations online to visit the land during its first month. That system kept anyone from making a trip to the resort in vain, as you knew in advance of your visit if you would be getting in or not.
That system also lead to an overall decline in attendance at the resort as many people chose to visit only when they had a Galaxy's Edge reservation... or not to visit if they could not get one. Disneyland isn't about to chance that happening again, so an advance reservation system for Rise of the Resistance was out of the question.
But Disneyland also isn't about to risk a virtual queue/lottery situation that causes hotel guests to cancel their reservations because there's no guarantee that they will get on Rise of the Resistance, either. If park guests keep wiping out all the boarding groups within a minute every day for next few weeks, that becomes a real risk. In that case, I would not be surprised to see Disneyland publicize that it will offer an Extra Magic Hour on the ride for hotel guests only, or guarantee them a boarding group assignment, or give them a one-time-use Fastpass for the ride.
Ultimately, I love that Disney has been trying something different with Star Wars: Rise of the Resistance. Parks should be looking to innovate and adapt as much with their operations as they have been with their ride systems, placemaking, and storytelling. But innovation does not stop with an attraction's opening. Great operations teams learn and adapt as their cast members watch how the public is using a new attraction. The Disney's Hollywood Studios team made the change they felt necessary to make its system work better for everyone.
Soon, Disneyland's management might have to do the same.<<