This seems like a good place for this rant this morning.
I have a 5-year-old son who is obsessed, OBSESSED with Star Wars right now. I would say easily half of everything he says to me within the past few weeks is somehow Star Wars-related (this has required me to spend a good deal of time reacquainting myself with particular details of the saga so that I can be prepared at any moment to answer some Very Important Inquiry about X-wings.) He also is obsessed with Disney World.
I, too, have always loved Star Wars. So does my husband. Oh and we also have a younger son too, who no doubt will be sucked in eventually. Oh, and we all love Disney World.
Basically what I am getting at here is that occasionally I am reminded all over again that Disney and Lucasfilm, with their powers now combined into an unstoppable menace of marketing and geekery, are diabolical geniuses. I am preparing myself for the many thousands of occasions I am going to have over the next decade-plus to wheel a dump truck full of money up to Disney's doorstep (where's the Fry "Shut up and take my money" meme when you need it?) Their 30-year-long endeavor to capture my soul and all my money will at last be complete. I have never felt such a weird mix of feeling totally played and at the same time being like "THIS IS AMAZING, here, I'll pay for premium content! Whatever you want! Just take my money already!"