Your last paragraph really nails it.
The problem if we will with the land is that they didn't come close at all to delivering the experience they promised.
They said it would be something completely different than they had done before - a new level of experience.
But it isn't.
It's the same thing they always do.
The same thing they always do is great, mind you - but GE isn't a different experience than say India in AK.
Both are beautifully done, highly themed lands that do transport you to those locations.
But GE was promised to be a level up in "being there."
From live action actors, droids, and interaction with those things, we were told this was going to be on a next level.
Instead, we have same level.
Disney marketed it as "live your Star Wars adventure". Except the place is empty and you're not allowed to play dress up or use the expensive toys sold in the land. So what you're left with are two rides and a cantina with not enough capacity to meet demand. Neither the best use of space, or the best Star Wars experience.
If the Paris version gets built, it will really emphasize this by taking the best elements of GE, but only using a fraction of the acreage.