This.
The price point was a bit higher BUT if the experience was done right, it may have truly been a once in a lifetime experience worth justifying. You have weeks long cruises in Europe that cost a couple thousand a person, and they almost always have a market.
Ask yourself this. If USO decided to make an immersive, two night Harry Potter experience that was truly done faithfully; with the same price point; staying perhaps as a “exchange student”, being taught, being “sorted”, receiving robes and a wand in the experience, a quidditch simulator, dining in Hogwarts, etc, is there any doubt there’d be a waiting list banging on the door ? Heck people would pay MORE.
Disney fudged this and it was more then just a price point problem
Digging back to this comment, but yeah, this goes back to what I was saying before about why Potter works for theme parks, even if I'm not a fan of the franchise, while Star Wars and other properties are harder sells to get just right: there are multiple generations of Potter fans who specifically dreamt at some point about going to Hogwarts, getting "sorted", having their own wand, and doing all the rituals associated with a super specific, well-detailed and described location that they're familiar with both on page and on screen. This is then joined by an entire surrounding area with stores and foods and drinks and references that everybody who follows the franchise understands, because Potter is concentrated, again, to a few very specific, fleshed-out locations.
Star Wars almost
completely lacks that; you can't superimpose it over the Potter experience and say "Yeah, but it's Star Wars, of course it'll work!", you have to understand
why something is a better or worse fit for a particular setting, scenario, or experience! People may dream of being able to use the Force, or maybe living out the Death Star trench run, but there's not really a setting in the Star Wars universe people look at and say "Man, I wish I could spend a week living there, just doing all the cool stuff I've read about/seen them do in the movies", because living in Star Wars means living under a fascist regime and constant internal strife and civil war. Plus, you want people to get all their senses involved, but the only snack you can bring from the franchise is blue milk...something that's on screen for all of five seconds, which doesn't contrast favorably with something like butterbeer, which gets more descriptions.
I don't know if $6k for just about any experience like this could have worked, but yeah, something like "live out your Hogwarts dreams" would have a much higher likelihood of working than this. The lack of understanding about what fundamentally makes all these properties different, why "immersion" in some IPs just works better than in others, is a very,
very alarming aspect of current Disney park management, especially as they continue diving headfirst into the "IPs ONLY!" mandate, and most especially when Universal just seems to get it much better than they do, something that's evident when you see which IPs they chose to center Epic Universe around.