An internet nerdgrage culture that thinks they can get something cancelled by getting enough people on social media to post that they hate it. In absence of a real critique, they latch onto something that they can label "CRINGE!!!!!1!1" as if that were a cogent or honest critique.
This is in place of stating "Doesn't appeal to me, pass" and getting on with their lives. Unfortunately, they're stuck in the herd mentality of trying to control all of pop culture with a cult-like re-re-reposting of their hate. I feel sorry for them, their way of life is so... cringe.