I think it's fair to say that Disney has not been clear on who they are targeting with how this has been presented, how the pricing works, and who's going to have the easiest time justifying that money.
Clearly they want whoever is going to spend on it but as with other things (cough, Epcot, cough*) they don't seem to understand or at least, don't want to acknowledge that they create a weird situation when they try to take two unrelated groups and jam them together taking what should be a premium experieince for either and making it something less than for both.
I have a single remote co-worker who just celebrated her 50th birthday who was planning to gift herself a world-wide trip to visit every Diseny park (scuttled, thanks to COVID) who would be first in line for this and would not have blinked twice at the price but who lost lost all interest as soon as she saw the kiddie stuff in the concept art.
She was like:
"Personalized adventure? Sign me up!"
"Fancy adult space beverages? Yes please!"
"Wait, kids running around popping out of air shafts?.. never mind"
This was all before pricing was announced. I'm sure the announced pricing would not have been a show-stopper for her, though.
And that's someone with disposable money, just a little out-of-state with an AP who comes at least a few times a year, always stays on property and already understands the typical demographics of guests in the resorts and parks.
I think we're likely to see the marketing and offerings evolve on this to better cater to whichever group is more willing to spend - dad who can rope his family in or 50-year-old-single-lady (or guy) who can rope a friend in.
*i.e. the family on vacation along side the 20-somethings who want to drink-around-the-world. What could possibly go wrong, there?.. and through no real fault of either group that paid to be there.