The problem here is that the Starcruiser is truly an incredible once in a lifetime experience and I would say 99% of people who have been have had nothing but great things to say. The problem is the price point and people who don’t understand the experience bashing it
I remember the media reviews after their preview stays were all glowing.
Of course, they all got free stays with comped alcohol to boot.
Beyond that for people who actually pay to go, I see two groups:
1) Ultra fans
2) People with
lots of disposable income
Obviously there is crossover between 1 and 2.
The ultra fans who save up or go into debt to go are likely to never admit if they feel the price was not worth it. Such a thing admits a certain level of folly on their part and there is a strong psychological factor at play.
None of us want to admit we did something dumb with our money when it's an amount that matters to us.
For the ultra fans higher up the chain that have the crossover into group two, I'm sure they've loved it.
As for the group squarely in number two, I'm sure their reviews are pretty honest about how they've enjoyed it, too.
That, along with the comped media reviews tells me that in the case of people for which money is no object, this is an enjoyable experience.
That's the thing: Once you hit an audience like this, it often doesn't come down to value because these are people who are already fine with paying ridiculously high prices for things if it's something they want.
The cost doesn't have to be justified because the question isn't one of "is it worth it?" but "am
I worth it?" and the answer there is always going to be yes.*
For those of us who have been critical, I think we find ourselves to fall in the "is
it worth it?" camp which isn't who this was even intended for.
The problem, it seems, is in Disney not being able to convince enough of the "
I am worth it" crowd that this is an experience they'll enjoy relative to other ways they can spend their leisure time.
I think Disney could have taken approaches that would have allowed them to have their cake and eat it, too but that would have required a bigger project - something like a "planet" resort with the regular moderate/deluxe rooms and then a sort of club level that could have amounted to the Star Cruiser experience situated at the back, maybe, with excursions back to the planet for certain shared amenities (like a pool among other things) that wouldn't make sense in space but would make the family members forced along who weren't interested in the larp a little more willing to put up with it all.
This would have given them a lot more opportunity to play with price and spread costs so that high occupancy in the club level would not have been required to keep the premium experience afloat - at least in my mind. It would have offered a way to continue the Star War experience beyond just the two nights for the people doing that part** instead of the clunky resort shuffle people have to do now and maybe even worked to market that premium experience to people who came this time for the regular resort but might be enticed to spend on that once they get a better taste of what it is.
They'd have had no problems filling the regular resort part if pricing was competitive to their other moderate/deluxe resorts with a slight up-charge for the unique theme.
Of course, the chance for
that starcruiser has sailed.
*There is of course, also a third group for which status is very important. They like to pretend they fall into group two and are desperate to believe it and to make others believe it which can drive a lot of wacky behavior and ludicrous attempts at justification, sometimes. To a degree, we all have a little of that in us about certain things but this semi-delusional behavior isn't grounded in rational thought so trying to consider this group in rational discussion is difficult, especially when we don't always recognize when we ourselves can fall into it.
**You know, like a land and space experience similar to the way they bundle WDW and Disney Cruise.