It seems like the majority of folks commenting on the Starcruiser simply don’t have the conceptual category to understand what this is/isn’t.
People vacation in different ways, and so much comes down to personal preference. I believe it’s wholly incumbent upon Disney to describe this in a way that allows customers to know what it is, and that they’ve not done a goood job of it here.
But this is a Disney fan site and lots of people who read this thread every day still really aren’t trying very heard to get it. Some of the reasons I’m discounting a lot of the opinions I’m seeing posted here:
- Disney keeps calling this ”an immersive experience.” Why? Because that’s what they’re selling here. Not amenities, not rest and relaxation, not all-you-can-eat buffets, not live music, not even luxury (despite the use of that word to dscribe the Starship). They’re selling the feeling fans can have when the story unfolds around them and they have a tiny bit of influence in how that story unfolds.
- This is more like a video game but in real life than a hotel or a resort or even a cruise. The cruise is the setting of the 360º interactive show. The closest thing we’ve seen to this in the Parks is probably Citizens of Hollywood.
- The reason Disney hasn’t tried to market this the way they have other attractions/resorts is that this is a very different sort of thing. I agree with those who would have preferred in-character marketing rather than the behind-the-scenes Imagineer talking points approach, but people don’t get what this is. Marketing it as a “space cruise by Chandrila Star Line Cruises” would be leave customers to their own existing categories to understand it.
- Watch how many reviews (first vloggers, then media, then actual paying customers) will include something to the effect of, “At first, I didn’t get it. But now, after the experience, I do get it! And I like it!”
- The facilities are just the set for the show. Yes, we can see the seams from our computer screens, but that’s because we’re evaluating what we see while not immersed in the show.
- I, too, think this is way overpriced. All of WDW is. But I don’t think they’ll lower the price. If they have a any difficulties selling rooms, I think they’ll add stuff instead. ”Experiences.”
- This is NOT “aimed” at kids. It’s for fans of Star Wars (all of it, not just OT) who are willing to try something new.
BTW, I’m not an apologist or Pixie-duster. I just understand that Disney is trying to do something different here, and I think it’s going to gain them a corner of the fandom that few have tried to connect with at this level.