AEfx
Well-Known Member
Who is the target market for this Star Cruiser? It looks like Disney tried to create a generic sci-fi hybrid of battlestar galactica, 5th element, Mass Effect, Star Trek and a little Star Wars to appeal to the broadest market available.
Disney obviously isn’t marketing or
Making this for those who grew up with the original trilogy.
Maybe I'm missing something, but aren't you just saying that, "Yes, this looks lame, but you should do it because it's unique?" Maybe this appeals to the FOMO group, but I don't see many people feeling that way.
That's what we've kind of said since the beginning, once we saw the first "activities" itinerary. I've been out of the loop for a bit on the developments here, but since that infamous video (that I had to seek out finally today), I'm hearing from all over the place in regular media about it so I had to play some catch up.
It clearly is not aimed at hard core adult spending Star Wars fans - like myself. I am the type that has Star Wars stuff in every room in my house (much to my hubby's chagrin) - and I can't even remotely picture myself paying six grand for this. I wouldn't even spend two grand on it. And I'm someone who spends several thousand dollars a year on Star Wars merchandise, one way or another.
Since they basically designed it for kids, it seems (like a cruise - arts and crafts for the kiddos, places for the parents booze it up), with this price point - it's those FOMO's and one-timers to whom money isn't a concern, who would be coming to this whatever theme it was - just because it's "Disney's new boutique experience". Mostly looking for Instagram bragging rights.
I'll give the interior the benefit of the doubt until I see more - but that video certainly did nothing to show it off. What they showed was very generic - example, the cramped cantina looks way more like Klingons and Romulans belong there, not Twi'leks and Stormtroopers. Even the bridge. I'm hoping there are some more impressive things they just haven't showed yet.
I'm seeing this project end up like Galaxy's Edge...and, frankly, Disney's entire treatment of the Star Wars franchise since they bought it. One could go back and find posts from me on this very board celebrating Disney purchasing Lucasfilm, because they said all the right things, and I trusted that, like they did with Marvel, Disney was exactly the right home for the franchise. It seemed like a match made in heaven to me.
Unfortunately, I'm starting to look at it all the same - one big missed opportunity. It's not that what they have done with the theme parks, the films, and now this - have been so terribly bad....it's just that they had so much potential to be really good, and they just keep going in the wrong direction away from what makes Star Wars, Star Wars - and what the fans that have the bucks to spend want to spend it on.