News Star Wars Galactic Starcruiser coming to Walt Disney World 2021

M

mmascari

Well-Known Member
Rose&Crown said:
That’s prob true. But I’m interested how they’ll market it to those looking for a Disney vacation when this property is not that at all.
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As a cruise among the stars, in a galaxy far far away.

With a bumper stay before or after at WDW and really short transfer between the spaceport and resort.
 
JoeCamel

JoeCamel

Well-Known Member
Rose&Crown said:
That’s prob true. But I’m interested how they’ll market it to those looking for a Disney vacation when this property is not that at all.
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Didn't know they were. Just an available amenity like a Disney wedding, VIP tour or some cool $250+ toys to take home and break.
I would not be surprised if you checked into your onsite hotel and they transported you en masse to the experience leaving your earthly belongings in your hotel room. For the price they could dual book rooms and still make bank. This way you don't have the inconvenience of changing "hotels".
 
flynnibus

flynnibus

Premium Member
Rose&Crown said:
That’s prob true. But I’m interested how they’ll market it to those looking for a Disney vacation when this property is not that at all.
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The same way they advertise things like a restaurant, a golf course, etc. It's an ACTIVITY - just one you stay at overnight as well until it's over.

This is not a hard concept for people if they just stop thinking of it as a hotel/resort. That's not it's purpose in life. It's not built to be your 'star wars hotel'.
 
UNCgolf

UNCgolf

Well-Known Member
Rose&Crown said:
That’s prob true. But I’m interested how they’ll market it to those looking for a Disney vacation when this property is not that at all.
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It's tiny. It's only going to have about 100 rooms. Every other WDW resort has at least triple that amount and some have 10x+. I think they're hoping to draw in some people who don't even really care about WDW but are huge Star Wars fans.

Plus, the overall expense would make it cost prohibitive for the vast majority of families who visit WDW. It could easily double the cost of a vacation, if not more -- everything I've seen has talked about a per room nightly cost, but I don't think that's accurate. I think it will have to be a per person cost because of the way everything is structured.

It's not supposed to be a place for people to go on a normal WDW trip.
 
flynnibus

flynnibus

Premium Member
UNCgolf said:
Plus, the overall expense would make it cost prohibitive for the vast majority of families who visit WDW
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Nah - they very much were targeting the Deluxe, 'all in' Disney vacationers with this and their market research. They literally were saying "ok, you spend this much on a deluxe stay, but what if we gave you all this too.. would you pay XYZ?". The pricing justification in the survey was all predicated on establishing value relative to a current WDW Deluxe+DDP type of stay.

This doesn't need to be for the majority of people - it's a low volume thing aimed at the people willing to spend for an experience.

UNCgolf said:
It's not supposed to be a place for people to go on a normal WDW trip.
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Nah - I see them very much selling this as a bumper to an existing vacation. Just like they do today with WDW stays to cruises.

If they keep the kid focus they've been showing since it went public - don't expect Disney to be marketing this to SW purists, or lifestyle people... but instead as another 'BBBoutique' or other bolt-on experience to the Disney clientele who will pay $700/night for Holiday Inn hotel rooms. This is for the Disney Whales.
 
UNCgolf

UNCgolf

Well-Known Member
flynnibus said:
Nah - they very much were targeting the Deluxe, 'all in' Disney vacationers with this and their market research. They literally were saying "ok, you spend this much on a deluxe stay, but what if we gave you all this too.. would you pay XYZ?". The pricing justification in the survey was all predicated on establishing value relative to a current WDW Deluxe+DDP type of stay.

This doesn't need to be for the majority of people - it's a low volume thing aimed at the people willing to spend for an experience.



Nah - I see them very much selling this as a bumper to an existing vacation. Just like they do today with WDW stays to cruises.

If they keep the kid focus they've been showing since it went public - don't expect Disney to be marketing this to SW purists, or lifestyle people... but instead as another 'BBBoutique' or other bolt-on experience to the Disney clientele who will pay $700/night for Holiday Inn hotel rooms. This is for the Disney Whales.
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You almost have to be a Star Wars fan to care about this. There are a lot of "Disney Whales" who aren't going to be interested solely for that reason -- the people that are obsessed with princesses or Disney animated films or Pixar, for example. Obviously there are a lot of Star Wars fans, but there are a bunch of Star Wars fans who don't care about Disney/WDW, and a bunch of WDW fans who don't care about Star Wars. If Disney is hoping to sell this solely to people who already stay at Disney deluxe hotels, they're probably going to be in for a rude awakening a few years down the road once they've exhausted the subset of the visitor base that both has that money to spend and has interest in a Star Wars LARP experience. They'd be foolish to not market it to hardcore Star Wars fans regardless of whether or not they've been to WDW in the past. Ideally (for Disney) people would be using it as part of a larger WDW trip, but as long as they can fill the rooms, I don't think that matters as much.

I think they're going to be in for a rude awakening anyways, because I don't see how this concept has long-term sustainability unless it's something absolutely incredible. Even if it is, it's going to need regular updates to keep people coming back over a longer period. There's just not a huge potential consumer base for it once you factor in price -- which they clearly know or they wouldn't have made it so small. There's a massive difference between watching/riding a 15 minute attraction a dozen times and doing a 40+ hour experience repeatedly if it's the same thing every time, especially when that 40+ hour experience is potentially costing you thousands of dollars.

Anyways, the fact that it's not for the majority of people was my whole point. I think we mostly agree.
 
flynnibus

flynnibus

Premium Member
UNCgolf said:
You almost have to be a Star Wars fan to care about this. There are a lot of "Disney Whales" who aren't going to be interested solely for that reason -- the people that are obsessed with princesses or Disney animated films or Pixar, for example. Obviously there are a lot of Star Wars fans, but there are a bunch of Star Wars fans who don't care about Disney/WDW, and a bunch of WDW fans who don't care about Star Wars. If Disney is hoping to sell this solely to people who already stay at Disney deluxe hotels, they're probably going to be in for a rude awakening a few years down the road once they've exhausted the subset of the visitor base that both has that money to spend and has interest in a Star Wars LARP experience. They'd be foolish to not market it to hardcore Star Wars fans regardless of whether or not they've been to WDW in the past. Ideally (for Disney) people would be using it as part of a larger WDW trip, but as long as they can fill the rooms, I don't think that matters as much.

I think they're going to be in for a rude awakening anyways, because I don't see how this concept has long-term sustainability unless it's something absolutely incredible. Even if it is, it's going to need regular updates to keep people coming back over a longer period. There's just not a huge potential consumer base for it once you factor in price -- which they clearly know or they wouldn't have made it so small. There's a massive difference between watching/riding a 15 minute attraction a dozen times and doing a 40+ hour experience repeatedly if it's the same thing every time, especially when that 40+ hour experience is potentially costing you thousands of dollars.

Anyways, the fact that it's not for the majority of people was my whole point. I think we mostly agree.
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That line of thinking can be said for alot of premium experiences at disney. Specific tours, dining offers, etc.

Heck you could say that about a lot of the hotels themselves even.

I think there is an ample supply of disney whales who like star wars. Disney has been doing premium star wars offers for many years.

To me the concern is like I mentioned where if its targeted too much at the 12 and under crowd. If they can’t really satisfy older people it will eliminate any of the adults doing it for themselves and strain the interest of parents.

There are plenty of DUal income no kids whales at disney, but there are more than enough spenders blowing their wad so their kids can have their utopia.
 
Rose&Crown

Rose&Crown

Well-Known Member
Marketing it at a pre or post Disney world trip makes sense. Still a ton of money into something for 2 days.
Excited to hear about “hotel” staff getting chewed out but trying to stay in character and “in space”
 
Old Mouseketeer

Old Mouseketeer

Well-Known Member
LovePop said:
You are not supposed to go the the other parks. You are not supposed to get out of the hotel building at all because it's a space ship in space. Outside, there's nothing but soul-sucking darkness.
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By "soul-sucking darkness" do you mean a trans-dimensional wormhole that transports you to an endless loop through Superstar Limo? Or maybe Light Magic. Am I close?
 
larryz

larryz

I'm Just A Tourist!
Premium Member
Rose&Crown said:
I just don’t get how a family doing a 7-10 day trip to Disney with no budget considers this property if there’s no pool, normal hotel amenities and transport to the other parks. Are they expecting people to do 2 nights and then move properties? Is it a 2 night max stay? I have so many hotel operation questions the whole concept of the Galactic Starcruiser experience.
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FTFY
 

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