Exactly - agreed. I'd just go further and say that I'd expect that no one will be forced to play a character or dress up -- otherwise this just limits the potential audience too much, IMO.
Just using our family as one anecdotal example: We would do this in a heartbeat -- probably at least 5 of us maybe more....
- I have been a huge SW fan forever. My Darth Vader case filled with action figures is still a prized possession (kids can't go near it). I would NEVER IN A MILLION YEARS dress up and play a character. Nope.
- My cousin is a BIGGER fan than I am -- knows everything there is to know about the SW universe. He would dress up in a heartbeat and play a character for 3 days. Yup. Wouldn't HAVE TO do it to enjoy the experience, but would like to.
- My kids might dabble in "acting" a part for a bit, but not the whole time.
- My husband will not dress up -- but he may act the fool in a part if the mood strikes.
- We'd all enjoy an immersive experience without dressing up or acting a part enough to pay for this.
Unless we can all
basically be accommodated and no one forced into anything -- most of us really BIG SW fans -- we won't go. I can't imagine that our family is that unique. But I suspect that the universe of folks that will cosplay for 2-3 days and is willing and able to fork out $$$ is much, much smaller.