What's creepy is the same dude who had that awkward solo conversation with the Frozen characters also probably instructed the model in the HM photo "I need to see a little more of your panties." Seriously.
That's not a big deal if art photography was his profession. But tonight that same guy is an invited guest of Disney at the press event, eating their food and drinking their booze before he merges their brand with his own on social media.
It seems to me there's a lack of common sense about what the average person deems appropriate. I'm not saying everyone should conform. But when you're trying to stay in the good graces of a company that goes out of its way to not offend and to appeal to parents of small children, it's probably best to keep things like this private.