I'm actually very, very excited about the new direction of Star Wars. While I enjoyed many aspects of the EU, some of the stories felt cheapened to me because of what you just said. I get that it's all fiction, but I'd read some books with the idea that, "well this didn't really happen, but it's an interesting story nonetheless."
Going forward with everything part of one continuity, the new books, comics, etc. will get a sense of legitimacy that the old ones never had. I read a couple of the old EU novels, but I'm actually more excited to pick up the new ones to become more in-tune with this singular story. Even the new movies will come with elements of surprise that the prequels by definition could not have.
I don't know much about this Trowbridge move, but if they're planning to make Star Wars land an immersive experience like Potter instead of some attractions plopped here and there, I don't think I could be more excited for Star Wars.