Journalists are paid a salary to report the news as directed by their media outlet or if they are freelance and are paid by the story yet very few pay for their own travel which includes airfare, rental cars, hotel, meals, etc. Media events contain a good deal of SWAG as a token for the press to thank them for their particpation in whatever mesage the corp. entity is trying to convey but very few journalists ever state that they received special goodie bags after the press event.
While I have never considered bloggers journalists, merely enthusiests who wish to report their views on the internet, nothing more. I do not believe there are many potential WDW bound parties that would consider any of the Disney fan sites as journalist sources, simply a source of opinions and maybe a bit of insider insight. I automatically assume if you are operating a Disney fan site/blog, you are biased toward Disney or you would not waste your time and resources on the subject.
Lets face it, the "real" cost of a meal is usually no more than 13% for food, 7% for labor, so around 20% of the ticket and I would be willing to bet Disney has MUCH higher margins. The $50.00 gift cards are Disney cards right? If so, the margins on anything in the park are at least 125% and I would be 150% or higher making the real cost of the gift cards to Disney around $15 or $20, exempting a possibility that the guest would have purchased whatever they use the card for anyway. So in total, if they had a $100 ticketed dinner the total cost to Disney would be less than $40.00, hardly a windfall that would sway most people, it would not sway me in the least.