I have been following this thread along with the other threads on this board about the MagicBands, MyMagic+, FP+ and NextGen and I have to say that I am utterly fascinated by whole thing. Not the technology (well, that too...), but rather with the general response to the project even in the light of the potential privacy issues. When @
WDW1974 started putting all of the pieces out there and the big picture started coming into focus for me, I was alarmed to say the least and I thought that the vast majority of others would be too. When it became apparent that that was not the case, I started wondering why, and the wheels in my little brain started turning... I have come to the conclusion that this may very well go down as one of the most successful social engineering experiments ever conducted.
You may be asking yourself why I chose such a loaded term as 'social engineering', but let's look at the definition of the term: Social engineering is
the art of manipulating people into performing actions or divulging information. Now... most folks are at least somewhat aprehensive if not downright fearful about clicking on a link in an email that
looks like it came from your bank (and since the source of the email is most likely an identity theif, your reaction is correct), but what if the manipulation was being done by someone you have loved and trusted since childhood, someone like Mickey Mouse?
Again you may say that manipulation is a loaded term, but let's take a look at what NextGen is all about. There are basically two parts (that we know of) to NextGen. A very sophisticated data mining project and what I will call 'the cool stuff' - MagicBands, the MyMagic+ apps and FP+. Now put yourself in the boardroom at Disney and ask yourself which came first, the need for data or the desire to give their guests cool stuff? Did the execs at Disney say, "We want to give our guests some cool stuff, but what are we going to do with it?", or did they say, "We need to get more information from our guests and make them plan their day down to the last minute. How are we going to do it?" As much as we all would like to think that the execs at Disney just wanted to give us a more magical experience, I am skeptical that is the case.
So out of the need for more information, the seeds for NextGen were planted. It's not surprising to me that all of the cool stuff is very technical in nature. Folks these days just love their gadgets, present company included. As a person who works with technology on a daily basis, I find that while folks love their gadgets, most don't understand them. This is apparent every time a friend of mine gets a new cellphone, computer or iPad and the questions start flying. While most can send texts, make phone calls and use facebook and the internet, their eyes glaze over when it comes to discussing even the basic concepts of security or maintenance for their device. That's OK though, because it's cool stuff and they know they can come to me if there is a problem.
The combination of the love of cool stuff and the lack of knowledge about said cool stuff is the object used in the manipulation. The average Disney guest doesn't even know what RFID stands for, let alone how it works. They just know that the cool bracelet that Disney is giving them will get them into their room and get them fastpasses so they can ride their favorite rides without waiting in line. Not only that, but Disney is giving them a cool new app that they can use to do all kinds of great things like get even more fastpasses or change them whenever they want to. And look! I can make dining reservations from my phone! Does all of the cool stuff sound like theme park Nirvana to you? Then you may want to look over your shoulder, because you just clicked the proverbial link in the email that
looks like it came from your bank.
Just like you have the right (and hopefully the good sense) not to click the link in the email, you also will most likely have the right not to participate in NextGen (the details on how this would work are still not clear), but if you choose not to opt in, then you don't get the cool stuff. Disney is hoping that by dangling their low hanging techy fruit in front of you that you will willingly give up your personal information, and many will do it without even knowing what they have done. Fine print... nah! This is Disney! I don't need to read the fine print!
That is what their $2 billion dollar gamble is all about - that they will be able to manipulate you into divulging your personal information and planning every minute of your day so they can better manage their staff. Their hand is a strong one. Most of their guests are 'low information consumers' who either don't understand or worse yet, will proudly proclaim that they don't care to understand the technology that they are so fond of. Many of the others understand the technology but are lothe to admit that Disney may have anything but the best of intentions. There are also a great number who don't care one way or another. Then there is the minority who does care, present company included. As I have said about NextGen before, the whole thing doesn't seem very magical to me...
I'm going to bed now, so I will get off of my soapbox and give this thread back to @
WDW1974. Even if you don't agree with me, I hope that I have at least given you something to think about...