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Soft Drink Prices being lowered for June
- Thread starter mkt
- Start date
cherrynegra
Well-Known Member
Yes, well I'll be more impressed if I knew everything on the menu was being decreased in cost. I wonder how much the salty popcorn and salty fries cost?? Hmmmm........
awallaceunc
New Member
At those outrageous prices, I think they stand a good chance of capturing more potential customers with even as little as a $.50 decrease. You can drink a lot in a full summer day in the MK. For every 2 purchases, that's a dollar off. That's $2 for each visit to a drink standy by each family of 4. If they get 4 drinks throughout the day, that's a $8 savings... they might've kept it down to 3 drink purchases if they had already spent $30, instead of $22. And I know that a lot of families are keeping count of all those little quarters while they're there. But then, they should be drinking water, lol. (Not that it comes cheap there).
There's also the psychology... to me, $2.50 seems absolutely ridiculous. $2 doesn't seem quite as bad... I'm used to paying $1.25 for a bottle, and something about that extra $.50 seems really high.
How big a difference will it make? Who knows. But I'll definitely be glad if the lowered prices become permanent.
-Aaron
There's also the psychology... to me, $2.50 seems absolutely ridiculous. $2 doesn't seem quite as bad... I'm used to paying $1.25 for a bottle, and something about that extra $.50 seems really high.
How big a difference will it make? Who knows. But I'll definitely be glad if the lowered prices become permanent.
-Aaron
speck76
Well-Known Member
Ok, right now the MK has about 14,000,000 admissions per year. For example sake, lets use $55 as the admission price. This gives the MK a 770,000,000 gross in ticket sales per year (ok, I know some are child tickets, and some are discounted...let's stick with easy numbers).
If the Magic Kingdom was to drop ticket prices by $10 per person, the park would have to attract 17,111,111 guests to reach the same gross ticket revenue.
So, 3,111,111 more people would have to visit the MK each year, that is about 8,524 people per day.
Would a $10 discount on the the ticket price really encourage that many more people to visit, especially when the ticket price is only one expense the guest will accrue (hotel, food, drink).
In my experience, accross the board discounts rarely work in attracting more demand. Really, the best way to attract more people is to research which segment you are not currently capturing, and target that segment, either with a discount, or with extra promotion.
Pixie Duster
New Member
Hey here's an idea...
If you guys want these new prices to stay this way do something!
1) Show us through the most obvious way, support through purchase.
2) If you won't be here during the change then tell guest communications that it's a good thing.
Take action
If you guys want these new prices to stay this way do something!
1) Show us through the most obvious way, support through purchase.
2) If you won't be here during the change then tell guest communications that it's a good thing.
Take action
Pixie Duster
New Member
Must be a good girl, must be a good girl, must be a good girl
prberk
Well-Known Member
Of course, someone could tell them that the "lower prices, more sales, more profits" philosophy works on HOTELS, too!
Their prices on hotels have gotten rediculous. And I think it shows. I am going in July, around the fourth, and I found availability AND passholder discounts at ALL of the resorts I checked into.
Several years ago I went at the same time and found less availabilty. The hotel prices were not quite bend-over prices yet at that time...
Their prices on hotels have gotten rediculous. And I think it shows. I am going in July, around the fourth, and I found availability AND passholder discounts at ALL of the resorts I checked into.
Several years ago I went at the same time and found less availabilty. The hotel prices were not quite bend-over prices yet at that time...
Invero
Well-Known Member
I was actually doing some thinking... Disney's resort rates are really not as expensive as some may think. I've stayed at a HoJo, Best Western, and Days Inn, and each time I spent $85-$135 per night for just a basic room... one didn't even have a pool.
Obviously, you can't compare Animal Kingdom Lodge to a HoJo, but a value resort might be closer. With rates as low as $55, it's a pretty decent deal, if you ask me.
Obviously, you can't compare Animal Kingdom Lodge to a HoJo, but a value resort might be closer. With rates as low as $55, it's a pretty decent deal, if you ask me.
speck76
Well-Known Member
4 of the 8 hotels that I work with are classified as select/limited service and are probably equal to the value or moderate resorts at WDW. We run a great occupancy regardless of how good the Disney hotels are doing, and 3 of the hotels charge $20-$30 more per night than WDW value resorts. Not everything is a price buy. There is also such a thing as too low of a price. Some guests will be turned off by rates that are too low, as they think that if you only charge $XX per night, your hotel must not be that good.
WDW hotels are priced fine for this market, if anything, it would be nice if they would increase the price a bit.
careship
New Member
Thanks speck for the quick response.....
I was curious about something else to along these lines so sorry for straying on the topic.....
Why does DAK have the meals plus program and none of the other parks? And why do they have the refillable drinks and none of the other ones do? Is it because it's the lowest attendance park? I love both of these things about DAK. I always wondered why they only do that there. Would it not make sense to have expensive refillable cups in the parks? It would make less waste and is environmentally good.
I was curious about something else to along these lines so sorry for straying on the topic.....
Why does DAK have the meals plus program and none of the other parks? And why do they have the refillable drinks and none of the other ones do? Is it because it's the lowest attendance park? I love both of these things about DAK. I always wondered why they only do that there. Would it not make sense to have expensive refillable cups in the parks? It would make less waste and is environmentally good.
speck76
Well-Known Member
careship said:
From what I have read, the meals plus program is designed to help keep people in the park later....buy your lunch now, and get your ice cream bar later . Since DAK seems to have the biggest problem keeping people until park close (due to lack of attractions) this helps that problem...people will actually stay to redeem their voucher.
I go to Epcot, MGM and MK a lot about the time DAK closes, and the lines to enter those parks always get a surge at that time....these parks really don't need to focus on getting people to stay late (as much)...A lot of ppl that stay on property visit the parks in the AM...go back to the room to swim or rest...and go back to the parks at night, so since the other parks are open late, they will already be hit up for dinner or a late snack. DAK does not get this surge, as they always close early. (5-7pm)