Scentsy and Walt Disney World are bringing a new guest experience within Fantasyland in Magic Kingdom

Animaniac93-98

Animaniac93-98

Well-Known Member
lazyboy97o said:
It’s also just such a bizarre concept. How do you get together a creative/marketing team and come up with “smells of the circus”? It’s not really something people today know or romanticize (because they probably stunk). People don’t love seeing the elephants on Kilimanjaro Safaris because of the olfactory experience.
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The garden of live flowers from Alice in Wonderland is more obvious...and would go in roughly the same spot in the park.
 
Animaniac93-98

Animaniac93-98

Well-Known Member
TrainsOfDisney said:
My take on this -
It’s a fine little addition and partnership. Silly, sure, but lots of things at Disney are.

The problem is…. Disney made this an announcement and even released concept art for it. That’s what is laughable. If they built it and said “oh look here a fun little addition” great. But announcing it like an attraction has everyone either laughing or rolling their eyes.
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Wouldn't surprise me if part of the contract for sponsorship included doing promotions like this.
 
UNCgolf

UNCgolf

Well-Known Member
dreday3 said:
This isn't to you personally. 😄

Everything gets slaughtered on Twitter. If people really form an opinion based on what people say on Twitter....

Disney could announce a fifth gate and get slaughtered on Twitter.

Not just Disney, but the group think that's happening to humanity is sad. We have become a hive mind.
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Twitter is also a dying platform at this point (thank god).

As for this thing... I couldn't care less about it, but it's good to have additional activities like this that don't require waiting in line (or Genie+ etc.). I still think it was dumb to eliminate the Magic Kingdom game.

That said, I don't think Disney should be partnering with any MLM. I don't know as much about Scentsy, but MLMs in general have a well-deserved reputation for causing people serious financial hardship by sucking them in with false promises.
 
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MrPromey

MrPromey

Well-Known Member
TheMaxRebo said:
I mean, they just put out one promotional thing about it and it is for a relationship/corporate deal that has been in place for 2 years

I do think Disney tends to overhype things, but this didn't seem that over the top to just announce something new that is coming (now if we get weekly updates and reports on the travel and research done for it, then that would be a bit much)
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Putting aside the not just licensing but partnering with an MLM for a moment, it's important everyone realize this is a SPONSORED "attraction".

That means, three things:

1) Someone else paid for it. For those bringing up a fifth gate, I'm sure if Scentsy was interested in bankrolling a major attraction or a full new theme park, TDO would be more than happy to take that call. It's not like we're getting this instead of something else - there was never going to be a something else if this didn't happen.

2) Again, this is a SPONSORED "attraction" and part of that sponsorship involves Disney promoting it. The announcement is part of that. It's like an 80's teen-comedy where the nerd pays the popular girl to go with him to the dance because he thinks it'll make him cool and part of the deal is she has to pretend she likes him and actually wants to be there with him.*

3) This will probably be around for about as long as Scentsy is willing to pay to keep it around and not much longer.

I think attacking the business practices of the companies Disney chooses to publicly promote relationships with is perfectly fair game but this is a commercial. It's not about Disney giving you something cool or lame, it's about them trying to promote someone else's brand (and getting paid for that) in a way that isn't supposed to feel like a direct commercial and if we're being honest, they used to be one of, if not the best in the business at doing that.

*before completely unrealistic sparks start flying, of course.
 
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SourcererMark79

SourcererMark79

Well-Known Member
In the Parks
No
MisterPenguin said:
Not passing the smell test.
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Does this pass the test?
1690629005763.png
 
Ayla

Ayla

Well-Known Member
MrPromey said:
Putting aside the not just licensing but partnering with an MLM for a moment, it's important everyone realize this is a SPONSORED "attraction".

That means, three things:

1) Someone else paid for it. For those bringing up a fifth gate, I'm sure if Scentsy was interested in bankrolling a major attraction or a full new theme park, TDO would be more than happy to take that call. It's not like we're getting this instead of something else - there was never going to be a something else if this didn't happen.

2) Again, this is a SPONSORED "attraction" and part of that sponsorship involves Disney promoting it. The announcement is part of that. It's like an 80's teen-comedy where the nerd pays the popular girl to go with him to the dance because he thinks it'll make him cool and part of the deal is she has to pretend she likes him and actually wants to be there with him.*

3) This will probably be around for about as long as Scentsy is willing to pay to keep it around and not much longer.

I think attacking the business practices of the companies Disney chooses to publicly promote relationships with is perfectly fair game but this is a commercial. It's not about Disney giving you something cool or lame, it's about them trying to promote someone else's brand (and getting paid for that) in a way that isn't supposed to feel like a direct commercial and if we're being honest, they used to be one of, if not the best in the business at doing that.

*before completely unrealistic sparks start flying, of course.
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It's not an attraction. It's an activity.
 
FerretAfros

FerretAfros

Well-Known Member
TrainsOfDisney said:
Of all the attractions that could have used a “scent” sponsorship - I think dumbo is the strangest choice.
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Thematically, sure, it’s an odd fit. But when you look at the target demographics it makes perfect sense.

Scentsy’s target audience (similar to other MLMs) seems to primarily be 20- & 30-something parents (particularly women) with young children and a little disposable income to play with. Who visits expensive theme parks? People with a some amount of money to spare. What area is especially known for being geared toward young children? Fantasyland. Which ride likes to think of itself as a special right of passage for kids? Dumbo.

Where better for Scentsy to find their target audience to buy their products and maybe even recruit for sellers?

There’s also a certain delicious irony in an MLM being so closely associated with “Dumbo.” The jokes just write themselves!
 
Disstevefan1

Disstevefan1

Well-Known Member
Touchdown said:
Disney is going to open a scented candle shop in Fantasyland which will sell sents that recreate the scents in the park when you go home.
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There are at least two small businesses I know of doing this. They often advertise on Disney fan YouTube channels.

Looks like Disney is going after this business.
 

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