For clarity, it's not that I look down on Universal. Our family's had APs there the last two years and we've enjoyed ourselves. Primarily for the ease of transportation, hotel amenities, value for price paid and the refreshing feeling of spontaneity. Our boys loved Hagrids and are looking forward to EU. We also have our staple of favorite attractions which we enjoy.
I actually applaud Universal for more-or-less staying true to its identity. But we've never had a transformative experience there on the level Disney used to deliver on a regular basis.
And that's where my concern with the Disney brand lies. Instead of leaning into their strengths, they've cowered, copied and capitulated to their closet competitor.
Disney guests used to expect more and Disney used to deliver. But there seems to be almost an open resentment among some in Disney management that they've had to uphold these standards while the parks up the street can get away with less. The problem now is Universal is attempting to go big with EU while Disney is cutting corners, raising prices and going out of their way to make the guest experience as miserable as possible. They've spent the last couple of decades watering down their own brand and trying to reshape and temper the expectations of their customer base. Delivering less-than-stellar attractions that take forever to build and cramming IP into every facet of the experience. "A Whole New World" is a good song but do I really need to hear it in Muzak form at Disney Springs?
And that's one of the problems with Disney and IP. "More Disney" can quickly turn into "too much Disney." Paying thousands of dollars to have the same over-saturated media properties shoved down our throats tends to sound a lot less appealing, especially when the experience used to mean a whole lot more.
So long story short, I guess I give Universal a pass because they've been authentic to their brand. But Disney seems intent on turning themselves into Universal 2.0 and that's not who they were or who they should be. Bottom line, Disney is not doing the hard work of offering brand consistency or a quality product. Where it all goes from here is anyone's guess.