Rumor - Disneyland Prices Going up and Tiered Pricing Introduced

mickEblu

Well-Known Member
The payment plans were introduced when the parks were negatively impacted by the economic downturn back around 2008. Seems like it would be a simple thing to do to get rid of that program now that unemployment in California is just under 6%.

You would think so. But Now that they got a taste of that monthly cash flow I doubt it. I'm in favor of anything that would reduce crowds. I just think there's better options out there that could be a win win for everyone.
 
D

Deleted member 107043

Don't you think that the monthly drop in cash flow from doing away with payment plans can be easily offset by increased spending from raising admissions and the onslaught of people when SW Land opens?
 

mickEblu

Well-Known Member
True ... But those sales are showing no signs of slowing down. I guess guaranteed is the wrong word but those monthly payments are coming in like clockwork and I would assume the vast majority of people renew. It would be a big gamble for Disney to most likely turn away at least 50% of their AP'ers when they eliminate the monthly payment program and hope that higher prices on day tickets offsets the loss.

Whats unknown is how high would they have to price the 1 day Tickets to offset the loss of the monthly payments/ folks who don't renew? $250, maybe $300 for a one day park hopper? Wouldn't those prices just promote folks to buy more APs? Seems like a vicious cycle. Haha.

Prices of both one day tickets and APs would have to go way up simultaneously before we see a dent in the crowds but of course Disney doesn't want that. Not to the point where people don't buy at least. So it all comes back to Capping AP visits. Lol
 
D

Deleted member 107043

It would be a big gamble for Disney to most likely turn away at least 50% of their AP'ers when they eliminate the monthly payment program and hope that higher prices on day tickets offsets the loss.

But you and others have already said that it would take a lot to deter you from purchasing an AP. Based on that and other comments I don't believe that the number of AP sales would drop dramatically if monthly payments were done away with. And, as I said before, any revenue losses would easily be offset by price increases and attendance growth from SW Land.
 

mickEblu

Well-Known Member
But you and others have already said that it would take a lot to deter you from purchasing an AP. Based on that and other comments I don't believe that the number of AP sales would drop dramatically if monthly payments were done away with. And, as I said before, any revenue losses would easily be offset by price increases and attendance growth from SW Land.

I disagree. I think a lot of folks would either give their APs up or downgrade.

I only said that capped visits wouldn't deter me. I'm not sure if I would buy the Signature passes when our PAPs expire if monthly payments weren't offered and I know for a fact I wouldn't buy a Signature pass if the price doubled or tripled. I would most likely buy a lower tiered pass since I only go around once a month anyway.

I'm sure they can find ways to offset the losses but why would they want to ruin a good thing? You know the saying. If it "ain't broke, don't fix it." I don't think Disney views the crowds as a major problem... YET. Evidenced by the fact that people keep coming in record numbers. When attendance numbers start to go down is when they ll really address this issue.

Again, what would price point be if you had to guess? How high would they have to raise the price on 1 day tickets to offset the losses from fewer APs? Because at a certain point if they re too high they ll probably just give people another reason to buy APs. And that's the whole reason you brought up eliminating monthly payments right? To lower the number of APs?
 
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D

Deleted member 107043

I don't think Disney views the crowds as a major problem... YET.

Then why the restructuring of APs last fall and the new tiered pricing introduced this week? To me it appears that Disney is trying to increase revenue while controlling crowding, within reason of course.
 

mickEblu

Well-Known Member
Then why the restructuring of APs last fall and the new tiered pricing introduced this week? To me it appears that Disney is trying to increase revenue while controlling crowding, within reason of course.

The only move I think they made that was actually designed to help with crowds with blocking out those 2 holiday weeks from the Signature (Premium) passes.

Maybe the relatively small AP price increases and the new Surge pricing for day tickets are the first of many small baby steps. But these changes, in and of themselves I don't believe will have any impact on crowds.
 
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Deleted member 107043

So what you're saying is that there is no price ceiling too high to have any meaningful effect on AP sales as long as people have the option of monthly payments? I'm learning a lot about people's Disneyland addiction here.
 

flynnibus

Premium Member
That's a justification piece that ignores the obvious choice of... You can change the model instead of just raising prices if things like demand and and overcrowding are the real reasons for the price increase.

The real reason is they can - not much more.

If they needed to change the impact of the passes there are lots of ways to do it that they have not touched.

- have different groups who have different blackouts to spread the load
- cap admissions
- add surcharges on dates or crowd levels
- just blanket increase blackouts and eliminate the no blackout pass
- change parking rules

And more

The reality is Disney just keeps doing the same thing year after year..... Absorbing the excess willingness to pay
 
D

Deleted member 107043

Who says they aren't planning to implement those changes at some point? I guess my question is what is the long term strategy here? I doubt that anyone here can give a definitive answer to that question.
 

Curious Constance

Well-Known Member
That's a justification piece that ignores the obvious choice of... You can change the model instead of just raising prices if things like demand and and overcrowding are the real reasons for the price increase.

The real reason is they can - not much more.

If they needed to change the impact of the passes there are lots of ways to do it that they have not touched.

- have different groups who have different blackouts to spread the load
- cap admissions
- add surcharges on dates or crowd levels
- just blanket increase blackouts and eliminate the no blackout pass
- change parking rules

And more

The reality is Disney just keeps doing the same thing year after year..... Absorbing the excess willingness to pay

Yes, Disney raises prices every year. But I think it's important to point out yet again, that it's priced fairly evenly with all other theme parks that have any hope of competing, and those other parks also raise prices every year.
 
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flynnibus

Premium Member
Yes, Disney raises prices every year. But I think it's important to point out yet again, that it's priced fairly evenly with all other theme parks that have any hope of competing, and those other parks also raise prices every year.

That is a circular argument. Disney is the one who for decades has set the price point for this kind of entertainment.. everyone else fills in the vacuum in their wake. It also completely falls apart when you talk about the repeat visit and the season pass where the industry is roughly 2.5x a daily visit for a season pass... where Disney is now dancing with nearly 9x the daily rate for a full season pass. That's not necesarily one to one because of seasonal vs year round... but it points out how ridiculous the "well compare to X ..." arguments are.
 

Curious Constance

Well-Known Member
That is a circular argument. Disney is the one who for decades has set the price point for this kind of entertainment.. everyone else fills in the vacuum in their wake. It also completely falls apart when you talk about the repeat visit and the season pass where the industry is roughly 2.5x a daily visit for a season pass... where Disney is now dancing with nearly 9x the daily rate for a full season pass. That's not necesarily one to one because of seasonal vs year round... but it points out how ridiculous the "well compare to X ..." arguments are.
Well, when you have three times the amount of yearly visitors as your closest competitor, what exactly do you expect? The fact that one day passes are sold at Universal for the same price (or well above if you buy the Front of the Line pass) as Disney's one day pass is ridiculous.
 

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