Rumor - Disneyland Prices Going up and Tiered Pricing Introduced

GiveMeTheMusic

GiveMeTheMusic

Well-Known Member
Mummy isn't closing for Secret Life of Pets. That ride is slated for a currently empty space, the former Soundstage 28, next to Transformers. Mummy is still likely to close (along with surrounding working soundstages) to accommodate a Diagon Alley expansion for 2018/19 to counterprogram Star Wars Land.

While $115 is certainly more than I feel USH is worth, just like Disney, people will pay it. The allure of Potter shouldn't be underestimated, especially in the ravenous SoCal market where millennials love theme parks. USH is very confident, and they have reason to be.

I don't think any theme park is worth $115 for one day. I'd blanch at paying that much for a day in Tokyo DisneySea.

The problem I have with Disney is not how much they charge, it's their tone-deaf PR explanations for it. "We're trying to manage crowds." If that were true, the new parking structure would have opened in 2012 like it was supposed to and the resort wouldn't be lacking for substantive additions in the last 4 years (parades and fireworks don't count). They need more capacity in both parks and despite seeing the storm of crowds growing and growing, they sat on their hands and just started charging more.

USH, as far as I'm aware, has made no pretense about spreading crowds out or some other faux-altruistic BS. They're charging what people will pay. That's what Disney is doing too, only Disney pretends they're doing you a favor by doing it, which makes it slimier.
 
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Californian Elitist

Californian Elitist

Well-Known Member
GiveMeTheMusic said:
Mummy isn't closing for Secret Life of Pets. That ride is slated for a currently empty space, the former Soundstage 28, next to Transformers. Mummy is still likely to close (along with surrounding working soundstages) to accommodate a Diagon Alley expansion for 2018/19 to counterprogram Star Wars Land.

While $115 is certainly more than I feel USH is worth, just like Disney, people will pay it. The allure of Potter shouldn't be underestimated, especially in the ravenous SoCal market where millennials love theme parks. USH is very confident, and they have reason to be.

I don't think any theme park is worth $115 for one day. I'd blanch at paying that much for a day in Tokyo DisneySea.

The problem I have with Disney is not how much they charge, it's their tone-deaf PR explanations for it. "We're trying to manage crowds." If that were true, the new parking structure would have opened in 2012 like it was supposed to and the resort wouldn't be lacking for substantive additions in the last 4 years (parades and fireworks don't count). They need more capacity in both parks and despite seeing the storm of crowds growing and growing, they sat on their hands and just started charging more.

USH, as far as I'm aware, has made no pretense about spreading crowds out or some other faux-altruistic BS. They're charging what people will pay. That's what Disney is doing too, only Disney pretends they're doing you a favor by doing it, which makes it slimier.
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*clap* *clap* *clap* Thank you.
 
Curious Constance

Curious Constance

Well-Known Member
GiveMeTheMusic said:
Mummy isn't closing for Secret Life of Pets. That ride is slated for a currently empty space, the former Soundstage 28, next to Transformers. Mummy is still likely to close (along with surrounding working soundstages) to accommodate a Diagon Alley expansion for 2018/19 to counterprogram Star Wars Land.

While $115 is certainly more than I feel USH is worth, just like Disney, people will pay it. The allure of Potter shouldn't be underestimated, especially in the ravenous SoCal market where millennials love theme parks. USH is very confident, and they have reason to be.

I don't think any theme park is worth $115 for one day. I'd blanch at paying that much for a day in Tokyo DisneySea.

The problem I have with Disney is not how much they charge, it's their tone-deaf PR explanations for it. "We're trying to manage crowds." If that were true, the new parking structure would have opened in 2012 like it was supposed to and the resort wouldn't be lacking for substantive additions in the last 4 years (parades and fireworks don't count). They need more capacity in both parks and despite seeing the storm of crowds growing and growing, they sat on their hands and just started charging more.

USH, as far as I'm aware, has made no pretense about spreading crowds out or some other faux-altruistic BS. They're charging what people will pay. That's what Disney is doing too, only Disney pretends they're doing you a favor by doing it, which makes it slimier.
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I'm not sure what else to expect. It's not like they are going to say, "Hey suckers! We're raising prices because you fools are dumb enough to pay more!"
 
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GiveMeTheMusic

GiveMeTheMusic

Well-Known Member
Curious Constance said:
I'm not sure what you'd expect. It's not like they are going to say, "Hey suckers! We're raising prices because you fools are dumb enough to pay more!"
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It doesn't need to be couched in BS, they can just raise the price and state that demand is high and so is the value of their product. No need to insult our intelligence by pretending they're helping us, which is what they do every time they raise prices.
 
Curious Constance

Curious Constance

Well-Known Member
GiveMeTheMusic said:
It doesn't need to be couched in BS, they can just raise the price and state that demand is high and so is the value of their product. No need to insult our intelligence by pretending they're helping us, which is what they do every time they raise prices.
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True, I just expect the spin, I guess. I just read that Disney was just voted number five out of the top 100 best thought of or most trusted companies. Something like that. Anytime you have such a highly regarded company, you can expect the BS to spew forth in mountainous proportions.
 
D

Deleted member 107043

GiveMeTheMusic said:
It doesn't need to be couched in BS, they can just raise the price and state that demand is high and so is the value of their product.
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You don't believe that one of the purposes of dynamic pricing is to be more strategic about driving attendance patterns to the park?

Curious Constance said:
Something like that. Anytime you have such a highly regarded company, you can expect the BS to spew forth in mountainous proportions.
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In a weird counterintuitive way, the marketing spin might be a reason why people admire and trust the brand. Universal's reach into customer's wallets may be more straightforward, but on the flip side it offers the consumer nothing to soften the blow. I honestly don't think I could drop $115 at the gates of USH and not shake the feeling that I'd been ripped off the entire time I was there. As someone who has to travel to get to DLR I find almost everything about a Disneyland vacation overpriced, but it goes without saying that DLR is a far better value than USH.
 
Curious Constance

Curious Constance

Well-Known Member
Dr. Hans Reinhardt said:
You don't believe that one of the purposes of dynamic pricing is to be more strategic about driving attendance patterns to the park?



In a weird counterintuitive way, the marketing spin might be a reason why people admire and trust the brand. Universal's reach into customer's wallets may be more straightforward, but on the flip side it offers the consumer nothing to soften the blow. I honestly don't think I could drop $115 at the gates of USH and not shake the feeling that I'd been ripped off the entire time I was there. As someone who has to travel to get to DLR I find almost everything about a Disneyland vacation overpriced, but it goes without saying that DLR is a far better value than USH.
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Universal still has WaterWorld!!!!! That seems really sad to me. Not to mention if you want to use Fast Pass for the few rides they do have, you have to pay up to $239 for ONE DAY!!! Who needs to have front of the line experiences when there are 7 things to do? That doesn't seem seedy for them to charge people $239 for one day for 7 rides???
 
Curious Constance

Curious Constance

Well-Known Member
The $239, by the way, only gets you one priority seating on each attraction per day. You can't use it multiple times for the same attraction. So for my family, $956 for one day at Universal with limited Fast pass use. Look, I'm all for them charging whatever they can for tickets, if anyone buys these, more power to them. But to try and act as though what Disney does is any different or any more underhanded really seems very naive.
 
flynnibus

flynnibus

Premium Member
Curious Constance said:
Universal still has WaterWorld!!!!! That seems really sad to me. Not to mention if you want to use Fast Pass for the few rides they do have, you have to pay up to $239 for ONE DAY!!! Who needs to have front of the line experiences when there are 7 things to do? That doesn't seem seedy for them to charge people $239 for one day for 7 rides???
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Oh how about the nuts to raise MENU PRICES on the SAME exact meals depending on the calendar?? Oh yeah.. Disney does it.

The adhoc ExpressPass price is dynamic.. but you're taking the extreme edge case.

If you were actually concerned... look into the VIP tour instead.
 
GiveMeTheMusic

GiveMeTheMusic

Well-Known Member
WaterWorld is old, but it's actually a really fun show. It's one of those cases where the attraction overcomes the IP. ;)

And @Dr. Hans Reinhardt, I know attendance patterns has nothing to do with tiered pricing. Tiered pricing was just a way to get people who were already going to come to pay more. Everyone in TDA knows it will have no effect on crowds, that's just the marketing BS they came up with to (again) make it sound like charging more is doing the guest some kind of favor.
 
Stevek

Stevek

Well-Known Member
GiveMeTheMusic

GiveMeTheMusic

Well-Known Member
ForeverAnna said:
Are really planning a ride based th Secret Lives of Pets? That movie hasn't even opened yet. What if it tanks?
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The ride is slated to be a trackless family dark ride with physical sets, AAs and no 3D glasses - something USH doesn't have. They're very confident in the ride itself, regardless of the film's success, so they're going ahead with it. It's ballsy, but the ride sounds like it will be great.
 

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