We stayed at the Wilderness Lodge in April and I remember several resort specific items: hats, T-Shirts, sweatshirts, and I think some mugs. Not the souvenier refillable mugs, but regular coffee mugs and cups. I also remember seeing plush Mickey and gang in the Indian canoe thing, and I think they had some of those totem pole things...miniature versions of the big totem pole in the lobby by the gift shop. Maybe they're just selling through what they have, on their way to not having much resort specific merchandise.
Like others, I find it sad. To me, if you stay on property, the hotel you stay in is an attraction unto itself and a notable part of your Disney vacation. You should be able to find resort specific merchandise just as much as you would find park specific merchandise. If their goal is to "become one", what's next...eliminating all specific Epcot merchandise in favor of generic Walt Disney World souveniers? :brick: