100% this. I love RoE and hate to see it go, but it's 20 years old and needs to change. I'm fine with change, love it really. But having to cram the latest Pixar or Disney Animation Studio into a ride or a show got old years ago (to me). I saw enough ads for Frozen that it caused me to hate it before even seeing it.
Ads are a thing for a reason, but shoving it down my throat at every step in the park drives me away from it. Heck with how much Star Wars is shoved at me, I'm starting to slowly care less of it. Marvel suffered similarly about 2 years ago to me. I like when they do tiny promotional things that are exclusive (as much as I didn't care for the overlay, the TL Incredibles thing was kind of nice...and not permanent). I may have been a weirdo when I was 10, but I liked Epcot since it was full of things I've never seen before and not *latest Pixar movie goes here* plastered on top of *semi relevant country/pavilion*. Though I am kinda bummed that Coco didn't go into Mexico since there is a very solid and not half-"efforted" cultural tie there.