There's no "narrative" being pushed on the public...where did you even get that from?
A lower level executive will use a biased survey that provides desired results to allow them to 1) make a change they feel is important, or 2) prove to their higher ups that a decision they already made was the correct one, or 3) reinforce a higher-ups decision.
It has absolutely zero to do with any "narrative" and everything to do with corporate office politics. Would you like to be the person who was asked to conduct a survey by a superior that proved that superior wrong? Of course not...so you make sure the survey provides the feedback you want it to. You also wouldn't want to present a survey that proved one of your own decisions to have been the wrong one.
Biased surveys are easy to spot if you know what to look for. My favorite somewhat recent (and blatant) Disney example was the one about renaming Hollywood Studios. Every single available name choice read as if it were written by a six-year-old who didn't fully understand grammar. Low and behold...Hollywood Studios wasn't renamed aside from "Disney's" being added in front of the name. (It was pretty clear that whoever was involved in designing the survey didn't want the park to be renamed.)
The survey shown in screenshots above is maybe only the 3rd or 4th time I've ever seen a flat-out negative response available as a choice, and it's also likely the most straight-forward survey I've ever seen from Disney. Generally speaking, their surveys are moderately to heavily biased, full of loaded words and phrases, and severely limit the available negative responses (to one very specific detail, for example) if they allow any at all.