Because when businesses wade into political activism, especially identify politics, the court of public opinion (aka the customer base) will be split in half. No business wants to irk half its customers! It’s a no win scenario, Once you madden a big faction, then negative consequences.will come. While Disney could not have anticipated what they view as gross government overreach, it would never have happened if Disney would not have backed legislators. It was the wrong move from a fiscal management perspective. Then people who don’t default to the “unlawful government” issue go the moral route. “Disney did the morally right thing !” they say..Ok again half the customers disagree. But you know who agrees with me? The Disney executives who are focused on the business of profiting off making people happy. They would certainly like a mulligan. This discussion would be better debated with them