I've been going to WDW for almost 20 years. As a craft beer fan I've long been aware that beer prices in Disney are higher than your typical bar. But I've always figured, "Heck... it's Disney and it's vacation." and I'd have a beer or two while walking around Epcot or sitting by the pool.
BUT... I've just returned from a great trip to the World, and beer prices are WAY up. For a 12-ounce draft, most domestic macro brews are around $7.75 (Bud Light or similar) while imports or craft beer are typically $9. I couldn't resist a Jai Alai draft with dinner at the Yachtsman Steakhouse, but otherwise I just couldn't bring myself to pay that much for beer. I reject it on principle - that's almost triple what I pay for really good craft beer from my local microbrew (and that beer is far from cheap, but it's better than anything Disney serves).
I'm not sure if it's another cash grab by Disney or a concerted effort to cut down on drinking in the parks (which I agree can be a problem especially in Epcot). Interestingly I didn't see any really drunk people this trip, so maybe the higher prices are discouraging excessive drinking somewhat - although my sense is that those people who want to drink too much will probably do it regardless.
BUT... I've just returned from a great trip to the World, and beer prices are WAY up. For a 12-ounce draft, most domestic macro brews are around $7.75 (Bud Light or similar) while imports or craft beer are typically $9. I couldn't resist a Jai Alai draft with dinner at the Yachtsman Steakhouse, but otherwise I just couldn't bring myself to pay that much for beer. I reject it on principle - that's almost triple what I pay for really good craft beer from my local microbrew (and that beer is far from cheap, but it's better than anything Disney serves).
I'm not sure if it's another cash grab by Disney or a concerted effort to cut down on drinking in the parks (which I agree can be a problem especially in Epcot). Interestingly I didn't see any really drunk people this trip, so maybe the higher prices are discouraging excessive drinking somewhat - although my sense is that those people who want to drink too much will probably do it regardless.