News Princess Cruises takes shot at cost of WDW

[Hitchens]

Clever ad . . .



. . . but the cost of the additional excursions they show in the commercial would make it an expensive cruise,
and an inside cabin on a Disney Cruise to Alaska is a good deal.

My young daughter LOVED our Disney Wonder vacation to Alaska, as did my wife & I.
I've written this before, but the outstanding Disney Cruise cast/crew members made us feel like we were never in coach
despite being in our inside cabin.

That written, I would prefer a non-Disney cruise, unless I was with a kid who was between 4 & 12.
Also, my wife & I would splurge on a cabin with a balcony now.

 

[Disney Glimpses]

I like the direction they are going with this but it is way too targeted lol kinda cringe

 

[Stupido]

Its always so wild to me how many companies make complete campaigns or their entire online presence about taking shots at Disney. I always cringe when Universal's interns burn their fingers typing up tweets about the Mouse, so its weird seeing another company following suit. Here's to more imaginative marketing going forward.

 

[Brer Panther]

Reminds me of those Universal ads where they'd say things like "Fairy tales and pixie dust not quite your thing?" and "If I have to hug one more princess, I think I'm gonna hurl."

Remember those?

 

[SBlake]

Its always so wild to me how many companies make complete campaigns or their entire online presence about taking shots at Disney.

Six Flags shot themselves in the foot with this method. Back in the nineties, rather than embracing their good qualities as a closer to home weekend getaway destination, they HAD to throw Disney into their ad campaigns with the "Bigger than Disneyland" spiel

 

[Ayla]

As someone who's been to Alaska on a cruise (not Princess or Disney), I 100% agree with them. Alaska is magical and there is no comparison to Disney.

 

[Dear Prudence]

Clever ad . . .



. . . but the cost of the additional excursions they show in the commercial would make it an expensive cruise,
and an inside cabin on a Disney Cruise to Alaska is a good deal.

My young daughter LOVED our Disney Wonder vacation to Alaska, as did my wife & I.
I've written this before, but the outstanding Disney Cruise cast/crew members made us feel like we were never in coach
despite being in our inside cabin.

That written, I would prefer a non-Disney cruise, unless I was with a kid who was between 4 & 12.
Also, my wife & I would splurge on a cabin with a balcony now.

they could have literally JUST said "Alaska is filled with magic" or something like that without the passive aggressive Mean Girls nonsense at Disney. Alaska really is stunningly beautiful, though. I've never been. I am sort of terrified of how isolated it is, but I want to go someday.

 

[Ayla]

they could have literally JUST said "Alaska is filled with magic" or something like that without the passive aggressive Mean Girls nonsense at Disney. Alaska really is stunningly beautiful, though. I've never been. I am sort of terrified of how isolated it is, but I want to go someday.

'Cause Disney is the only place with Main Streets, mountains, trains, riverboats and fireworks?

Y'all. Some of you need to get out of the bubble.

 

[JoeCamel]

Its always so wild to me how many companies make complete campaigns or their entire online presence about taking shots at Disney. I always cringe when Universal's interns burn their fingers typing up tweets about the Mouse, so its weird seeing another company following suit. Here's to more imaginative marketing going forward.

Reminds me of those Universal ads where they'd say things like "Fairy tales and pixie dust not quite your thing?" and "If I have to hug one more princess, I think I'm gonna hurl."

Remember those?

Six Flags shot themselves in the foot with this method. Back in the nineties, rather than embracing their good qualities as a closer to home weekend getaway destination, they HAD to throw Disney into their ad campaigns with the "Bigger than Disneyland" spiel

People love a good corporate sign war

 

[Californian Elitist]

Great ad, in my opinion. I’ve been trying to get to Alaska for some time now. And they’re right, one option is more realistic than the other.

 

[Dear Prudence]

'Cause Disney is the only place with Main Streets, mountains, trains, riverboats and fireworks?

Y'all. Some of you need to get out of the bubble.

This was clearly an aimed stab at Disney. There is no reason to be rude

 

[SaucyBoy]

We're forgoing our usual summer WDW trip this year for a week long Alaskan cruise. I'm excited to experience such a beautiful part of the US!

 

[Club Cooloholic]

Not a terrible ad at all. I am never a fan of mentioning competition as it's free publicity for them, also you don't need to take a cruise to do any of that, it makes me want to visit Alaska not necessarily get on a cruise ship.

 

[zombiebbq]

Its always so wild to me how many companies make complete campaigns or their entire online presence about taking shots at Disney. I always cringe when Universal's interns burn their fingers typing up tweets about the Mouse, so its weird seeing another company following suit. Here's to more imaginative marketing going forward.

I love when Universal does it. Someone needs to take Disney parks down a peg. The Princess cruise one seems more like sour grapes because I've never heard anyone say anything but amazing things about a Disney cruise.

 

[Anteater]

Not a terrible ad at all. I am never a fan of mentioning competition as it's free publicity for them, also you don't need to take a cruise to do any of that, it makes me want to visit Alaska not necessarily get on a cruise ship.

OK, it's confirmed: An Alaska Pavilion for epcot. Can't wait to see how the imagineer design the forced perspective the glaciers. And, the Northern Lights? That'll be AWESOME at night. I'm guessing the train ride will be around the glaciers?

Now, where are they going to feature this? Tear down Canada and put it there?

 

[Disstevefan1]

It would be fun to watch a WDW vs. UIOA ad war.
It would take our minds off the social justice war between TWDC vs. Florida.

 

[RSoxNo1]

Clever ad . . .



. . . but the cost of the additional excursions they show in the commercial would make it an expensive cruise,
and an inside cabin on a Disney Cruise to Alaska is a good deal.

My young daughter LOVED our Disney Wonder vacation to Alaska, as did my wife & I.
I've written this before, but the outstanding Disney Cruise cast/crew members made us feel like we were never in coach
despite being in our inside cabin.

That written, I would prefer a non-Disney cruise, unless I was with a kid who was between 4 & 12.
Also, my wife & I would splurge on a cabin with a balcony now.

This is a fantastic ad.

The mindset amongst many people in the community is that Disney is competing with Universal. They're competing with any vacation destination that's priced similarly to them or less. If you have $10K for a Disney vacation, you aren't particularly restricted on where in the world you can go.

 

[castlecake2.0]

This would have been a great commercial if it wasn’t an “attack ad”. Show me what makes Princess a great vacation instead of just dumping on some I other place. It reminds me of the old universal commercials or their current Twitter account and it just seems obnoxious.

 

[Sir_Cliff]

This is a fantastic ad.

The mindset amongst many people in the community is that Disney is competing with Universal. They're competing with any vacation destination that's priced similarly to them or less. If you have $10K for a Disney vacation, you aren't particularly restricted on where in the world you can go.

I think it's a good ad, too, and hits on a far more serious vulnerability for Disney than Epic Universe: that people will compare the ever-rising costs of a WDW vacation to other options and start doing different types of vacations. I also don't see this as a super nasty ad as it's kind of a backhanded compliment to Disney's towering status as a vacation destination. Where it might not be entirely effective is that people seeing this fresh are being pushed to connect the dots of all the references which might get them thinking more about Disney than Alaska!

I find the Universal digs a lot more obnoxious. Again, though, that strategy also sets Disney up as the slicker, more professional leader in Orlando and Universal as the scrappier underdog.

 

[Tomi-Rocket]

My reaction when I saw it…”OHHH SNAP!”