I watched it twice. Could you point out the "attack" part?
Was it where they showed what to expect on the cruise or the part where they said it was cheaper than other vacations?
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News Princess Cruises takes shot at cost of WDW
- Thread starter Hitchens
- Start date
I watched it twice. Could you point out the "attack" part?
Was it where they showed what to expect on the cruise or the part where they said it was cheaper than other vacations?
Florida Man
Active Member
The ”fairytales and pixie dust not quite your thing?“ were some of the best commercials ever!
that was my favorite one. That still looks fun today.
Except they ended with a note on the pricing compared to theme park vacations, plus they directly mentioned Animal Kingdom and Wilderness Lodge. There's a link right there. Though I do think some posters are reading the tone of the ad overtly harshly. Maybe it's because I'm also familiar with Princess, but the ad is coming across as "If you're considering Disney, why not consider us instead?" to me. Wraps back to the comments about people who can afford Disney World regularly can also afford other vacations too.
As far as the DCL comments go, with other posters, I've seen plenty of people comment negatively elsewhere on the line, mostly due to pricing being far higher than cruise lines with similar amenities.
Dead2009
Horror Movie Guru
Well yeah, Alaska isnt the easiest place to get to so of course it would be magical.
Sir_Cliff
Well-Known Member
I guess this is why I ended up becoming a Disney fan: that is not an ad that would entice me to choose somewhere as a vacation destination!
The Princess ad for Alaska might, though.
It was a Spring Summer 2004 and modified in 2005 ad. Catchy use of Surrender and ok.
I mean, I don't find Disney's ads from the same era delivering the qualities you mentioned. This one is almost cringey now and does not have a single real shot of the parks in it.
Sir_Cliff
Well-Known Member
What qualities did I mention?
Either way, that's also not a good ad. It doesn't grate on my quite as much as trying to make going to theme parks seem like an extreme and edgy vacation and the people sitting around stuffing their faces gives me a bit of a shudder as it's too close to real life! Part of the issue with that particular Disney ad is how terrible the CGI looks now, but there is also a hint of that trying to be smart with Jiminy Cricket getting annoyed with Goofy which is a little cringy. I think Disney works better when they lean into the nostalgia and magic.
Maybe I'm just old, but the cruise to Alaska did look like it could be a nice alternative to WDW, though!
Dear Prudence
Well-Known Member
I don't understand why any brand needs to compete, when they can just....be better. Show how good they are without having to bring anything else into it. No one is your competition if you are the best
That is quite the circular reasoning statement. Almost like Yogi Berra statement.
JoeCamel
Well-Known Member
I understand the sentiment but Madison Ave would seem to belie it
Dear Prudence
Well-Known Member
It's not a circular statement. If you're doing everything to the best of your abilities and are actively making strides to be the best at what you do, you do not have competition. Competitiveness is for insecure losers, IMO. In the time people spend making attack or shade ads, they can just make and provide a better product. It's really that simple.
Dear Prudence
Well-Known Member
Throwing shade at other companies doesn't make me want to buy your products anymore. Instead of showcasing what you actually have to offer, it shows you put your effort into slamming others. Like the chicken sandwiches commercials war going on right now is just STRAIGHT bonkers to me. The NLOG of crappy fast food chicken? No thanks.
Tom P.
Well-Known Member
This is the Internet. It exists solely for people to be rude.This was clearly an aimed stab at Disney. There is no reason to be rude
I would agree about the shade ads, but you can be competitive without resorting to twitter smears, which I personally dislike strongly.
But that does not mean competition is inherently unhealthy.
brb1006
Well-Known Member
Exhibit ASix Flags shot themselves in the foot with this method. Back in the nineties, rather than embracing their good qualities as a closer to home weekend getaway destination, they HAD to throw Disney into their ad campaigns with the "Bigger than Disneyland" spiel
Exhibit B
Keep in mind this was during the Sega Vs Nintendo era of commercials.
brb1006
Well-Known Member
Is there any Youtube uploads with those slogans?
brb1006
Well-Known Member
Where we you during the "Genesis Does What Nintendont" era?
Brer Panther
Well-Known Member
Here's one:
This one mentions Disney World by name:
I can't seem to find the "If I have to hug one more princess" ad...