Seeing the ads constantly as I live in Florida, WDW largely seems to center them around the magical time the kidlets can have. That's all they show. I did see one ad a couple of years ago that actually focused on the entire family, I was shocked. But that's how it should be, advertise for the entire family. I know some on here like to throw out "it's for the kids" but it isn't supposed to be aimed just for them. It's too bad Magic Kingdom has got the reputation that it's "just for kids" which is never what it was intended to be. People seem to despair that their kids can't get on everything. Well, a lot of us had to wait and look forward towards something. It's all about instant gratification now and if that doesn't happen, well, watch out ...
But I guess we're veering off topic.
And it's a shame they never considered the Sindbad (Sinbad?) ride, either version, as it's something I'm very much looking forward to. I hope it's still there in a few years.
Very good point; it's notable that their marketing pushes of late focus so heavily on the "bring the little ones" type of advertising while Universal is cornering the market on the "the kids are older now, they need a more exciting vacation" ads. It's strange to see that evolution in themed entertainment, considering Disney's biggest market in WDW's early days was younger, childless couples. Obviously there's always been a childlike component to the theme park experience, and I'm forever grateful to my family for bringing my brother and I to WDW as frequently as they did back in our childhoods, but it was a WDW that felt like it could be appreciated by all ages, not just us kids at the time, that kept my brother and I coming back for more as we grew older.