I find it ironic that the weakest & most helpless of Disney's princesses usually seem to be the most popular. Whereas the stronger, more independent princesses who you'd actually WANT your daughter to grow up & become like, are the least popular.
To illustrate what I mean, let's first look at the five most popular Disney princesses: Cinderella, Aurora, Snow White, Belle, and Ariel. What is it exactly that these popular "role models" teach little girls?
1). All your dreams can come true if you're beautiful or marry into royalty.
2). No matter what obstacles you face in life, a man will always be there to save the day.
3). Beauty & attractiveness always outshine actually DOING things to improve your situation.
Okay, granted I have to cut a little slack to Belle, as she is probably the least guilty of possessing these helpless traits. She does put her brains over outer appearance, and she does outwit the villain at times. But her whole character's premise of being held hostage in a castle and practically forced into true love due to a spell which must be broken...yeah, you can see why I'd place her in this category. And despite her brains & book smarts, it is ultimately her beauty that is her defining feature (it's in the title, afterall).
Ariel teaches girls that if you disobey your father multiple times and marry into royalty & abundant seaside wealth...all your dreams will come true. Snow White & Aurora don't do anything to earn their happily ever afters, other than deliberately ignore warnings from peers which result in them being kill..oh wait, a PRINCE shall come and save you! See, girls? All you need is a pretty face & a wealthy prince to come save you...and all will be well in the kingdom!
Which brings us to the worst offender in this collection of helplessness...Cinderella. That's right, Disney's most popular princess amongst parents & little girls alike is somehow the weakest. Think about it, folks. What does Cinderella actually DO? Granted, she works her butt off doing chores, but how does she actually earn her happily ever after? It's the Fairy Godmother who makes it possible for her to attend the Ball, it's the mice who rescue her from the locked tower, and it's the Prince who assures she'll live happily ever after.
The Prince discovers her at the Ball, which never would have taken place if his father wasn't pressuring him to get married. The Prince falls in love with her despite knowing absolutely NOTHING about her. She runs out of the Ball at midnite, the prince's father orders this mystery girl to be found & her to be married to his son (I guess it's a good thing Cindy liked the Prince in return), and they end up marrying in the end. Okay...WHAT?? How has this become Disney' most treasured princess?? Am I the only one who sees the flaws & God-awful morale for women in this story? Yet girls love it, and somehow aspire to be like this. Allrighty then...
So it can't be the storylines (or lack thereof) that separate the more popular from less popular of Disney's princesses. If that were the case, then nobody would be lining up to see those beautiful yet helpless dimwits mentioned above. Something else has to be the reason.
Now let's look at the less popular Disney princesses.
Tiana is hard working, yet feels like she is getting nowhere, much like Cinderella. But the difference is...Tiana actually DOES things to improve her situation. She actually defeats the villain herself (along with the help of his "friends from the other side"). Great princess all around; great message for little girls about working hard & pushing through tough dilemmas to achieve your goals, yet somehow, not a very popular princess. I don't get it either.
Mulan is probably THE strongest Disney heroine, with the most empowering message for little girls, yet not many families saw it this way. Just like Tiana, it's sad such a terrific character did not receive the popularity & recognition she deserved.
So for whatever the reason, these positive role model princesses fall well below the popularity of other, more helpless; prince-dependent women.
Then again, Rapunzel and Merida are both strong & not in need of some prince to save the day, and they have become very popular...so who knows the reason. It's odd.
There's just something about Tiana, Mulan, and Pocahontas that didn't quite tap the attention of your average Disney patron the way the others have. And it's sad, as those three are by far Disney's strongest & most impacting to their respective stories.