The resort classification system (Value, Moderate, Deluxe) is definitely an internal comparative system-$120 for a Value room is comparatively inexpensive when compared to Moderate and Deluxe prices within WDW, but not inexpensive when compared to similar offsite hotel rooms. For $120 per night, you could probably get a better room offsite, but for my family, and alot of other families out there, the benefits of staying on property offset the differences. I stayed offsite for my first trip to WDW, and when we were at the hotel, it didn't feel like we were on a WDW vacation, whereas now, when we are at Pop or AoA, we still feel like we are experiencing Disney even when we are in the room.