flynnibus
Premium Member
Either way, there will be a large number of people who won’t shop or eat at DTD since they already got their fill at Disneyland or DCA. They can’t expect shaking out every dime of every customer
You should study the marketing concept of 'impressions' and commercial real estate concepts like 'cars per day'.. etc. In the land of marketing and landing potential customers it's all about pushing up the # of potential customers so when you convert some percentage.. you have MORE.
The more potential customers seeing your message, or going by your door.. that is your raw market. The more you have there.. the better.
It's not about shaking every last penny out of people... it's about putting the product in front of the customer more and increasing the number of potential needs you can supply.