News PHOTOS - Cinderella Castle at the Magic Kingdom to receive enhancements this summer

[Bocabear]

They usually add a lot of extra gobbledeegoop o top of the castle... in the past it's been banners and golden filigree cages on the turrets and sparkly things... Extra stuff... Though I should add, I don't know what the actual plans are, I am just assuming there will be more added closer to the actual anniversary...

 

[MisterPenguin]

What's "the rest of the decor?"

A giant rose-gold AARP card.

 

[Bocabear]

LOL!!!

 

[MisterPenguin]

Magic Kingdom now has the prettiest Sleeping Beauty Castle!

 

[Giss Neric]

Looking at Instagram, I don't know if cause it's has a new paint job or the colors seems more Instagram worthy, but I saw more castle pictures now than before even with less people coming and reduced capacity.

Disney has been on the social media train especially in the last five years with the different walls (purple/bubblegum walls) and even their foods are Instagram worthy. I mean it works cause that's all you basically see on social media.

 

[Bocabear]

what does "Instagram Worthy" mean? The castle is probably the most photographed castle in the world... I would think by itself it is Instagram Worthy, but does that mean it has to have a certain set of colors or something? Because that Ultramarine Blue on the towers with the sunburn pink are really awful together.

 

[wdwmagic]

what does "Instagram Worthy" mean? The castle is probably the most photographed castle in the world... I would think by itself it is Instagram Worthy, but does that mean it has to have a certain set of colors or something? Because that Ultramarine Blue on the towers with the sunburn pink are really awful together.

I think the current color scheme lends itself better to social media posts. The more intense color palette in use gives a lot more pop, and it responds well to filters and digital enhancement. And of course being new also helps.

 

[_caleb]

what does "Instagram Worthy" mean? The castle is probably the most photographed castle in the world... I would think by itself it is Instagram Worthy, but does that mean it has to have a certain set of colors or something? Because that Ultramarine Blue on the towers with the sunburn pink are really awful together.

The castle was indeed already well-photographed. But surely you’re aware of the phenomenon that makes anything brightly-colored suddenly a magnet for social media posts? The “museums” in San Francisco that are nothing more than rooms with bright colors and plastic props? Bake shops? The Purple Wall? The new painted areas of Tomorrowland?

It’s all marketing in the age of social media. The theory is that brightly-colored photos catch the attention of Instagram users as they scroll through their feeds. If you want people to notice your photos (and hit that like button!), you need to post attention-grabbing, brightly-colored photos.

Add to that the fact that many (most?) Instagram photos are edited with filters that can tone down the coveted bright colors, and you need to punch the color up to 11 in order to retain that same level of pop. The white and blue castle was beautiful and photographed, but it wasn’t attention-grabbing like the pink/salmon and blue/purple. Or something.

(Note: I don’t actually agree with all of this, but it is a popular approach to marketing that someone at Disney seems to have embraced to some degree.)

 

[tirian]

IMHO...

The colors clash and I can’t believe anybody would defend that paint job, let alone an organization with as much talent as Disney.

This isn’t a matter of taste, style, or opinion. The colors on the castle don’t work together regardless of where they’re located. The metallic-pink is splotchy, as all metallic paints are. The turrets are the wrong shade of blue-violet and stand out too much. The golden tan often blends into the pink, losing all definition and not standing out enough. Photos are only decent if someone takes a picture in the exact lighting conditions with a specific Instagram filter.

It’s amateurish. The chosen shades simply don’t go together. This color scheme doesn’t belong on anything.

The fact this is Cinderella Castle just makes it that much worse.

 

[DisAl]

IMHO...

The colors clash and I can’t believe anybody would defend that paint job, let alone an organization with as much talent as Disney.

This isn’t a matter of taste, style, or opinion. The colors on the castle don’t work together regardless of where they’re located. The metallic-pink is splotchy, as all metallic paints are. The turrets are the wrong shade of blue-violet and stand out too much. The golden tan often blends into the pink, losing all definition and not standing out enough. Photos are only decent if someone takes a picture in the exact lighting conditions with a specific Instagram filter.

It’s amateurish. The chosen shades simply don’t go together. This color scheme doesn’t belong on anything.

The fact this it’s Cinderella Castle just makes it that much worse.

I agree completely. It used to look like Cinderella's Castle. Now it looks more like a tacky Barbie dollhouse from a big box store. The gold on what is supposed to be stone is especially distracting and ugly.

 

[Bocabear]

ok, so it's not just me that thinks that...lol

 

[Animaniac93-98]

The castle was indeed already well-photographed. But surely you’re aware of the phenomenon that makes anything brightly-colored suddenly a magnet for social media posts? The “museums” in San Francisco that are nothing more than rooms with bright colors and plastic props? Bake shops? The Purple Wall? The new painted areas of Tomorrowland?

It’s all marketing in the age of social media. The theory is that brightly-colored photos catch the attention of Instagram users as they scroll through their feeds. If you want people to notice your photos (and hit that like button!), you need to post attention-grabbing, brightly-colored photos.

Add to that the fact that many (most?) Instagram photos are edited with filters that can tone down the coveted bright colors, and you need to punch the color up to 11 in order to retain that same level of pop. The white and blue castle was beautiful and photographed, but it wasn’t attention-grabbing like the pink/salmon and blue/purple. Or something.

(Note: I don’t actually agree with all of this, but it is a popular approach to marketing that someone at Disney seems to have embraced to some degree.)

Given that theme parks are about experiencing an attraction in person, it's disappointing that some decisions are made based on how good they'll look on the internet.

 

[MisterPenguin]

Given that theme parks are about experiencing an attraction in person, it's disappointing that some decisions are made based on how good they'll look on the internet.

Which insider told us that the new colors of the castle were specifically done for the sake of Instagram photos?

 

[Magic Feather]

Every single person that I have talked too that has seen the castle in person has commented on the same thing: the castle looks very different in different lighting. Everything from sunset to high noon to cloudy skies make the castle look incredibly different. At times the castle looks better than the old color scheme (supposedly best in softer lighting when the sun is closer to the horizon) and other times it looks dark and over saturated (supposedly heavy clouds are not a good look for it). Regardless, the variance is clear.

 

[_caleb]

Which insider told us that the new colors of the castle were specifically done for the sake of Instagram photos?

I don’t remember seeing anything from an insider about this. It’s been my theory that the brighter colors of the castle and Tomorrowland were done (at least in part) with consideration of social media.

To be clear: have no inside information and generally don’t know what I’m talking about.

 

[IMDREW]

I get the social media argument, but... it doesn't look good in the photos I've seen?

 

[Bocabear]

That's the thing I am seeing...they keep saying it will look better on Social Media but then a see photos on social media and it looks bad...So where does it look good? lol

 

[DisAl]

That's the thing I am seeing...they keep saying it will look better on Social Media but then a see photos on social media and it looks bad...So where does it look good? lol

In the warped mind of some interior decorator who loves pink. I have had bad experiences with some of those..... One new building where I was responsible for IT design an area was going to be used as an office space for a few months while another building was being remodeled. The area was ultimately to be a lobby area. The decorator had put in a change order to delete all a.c. outlets and communications outlets because she didn't want it to mess up the way she wanted the walls to look.

 

[nicb88]

Every single person that I have talked too that has seen the castle in person has commented on the same thing: the castle looks very different in different lighting. Everything from sunset to high noon to cloudy skies make the castle look incredibly different. At times the castle looks better than the old color scheme (supposedly best in softer lighting when the sun is closer to the horizon) and other times it looks dark and over saturated (supposedly heavy clouds are not a good look for it). Regardless, the variance is clear.

I just don’t understand it, given the old color scheme (while needing a refresh), always looked good. It was classic, elegant and fitting for the park.

 

[JoeCamel]

That's the thing I am seeing...they keep saying it will look better on Social Media but then a see photos on social media and it looks bad...So where does it look good? lol

On insta after 20 minutes in Lightroom