Sorry to disagree again, but I thoroughly enjoy the absense of a compulsory 'exit though the giftshop'. I prefer to enjoy my Disney experiences best without being shoved the shirt and the doll in my face immediately afterwards.
I'm sure the concept is succesful, but I feel forced. Which actually makes me agressive towards your ware, determined not to buy anything simply to resist the in-your-face of this kind of agressive marketing.
Forced exits-through-the-giftshop only started in the Eisner era. I would be happy for Disney to do away with it again. Maybe the FLE is a bit more subtle about its merchandising. Which would be great!